Lily Baizer - PR Design Blog

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What is PR Pubs?

PR distributions give a controlled media intended for publics who share qualities and interests. Controlled media implies that the association controls the message, when it shows up, to whom, and how. Most PR distributions are dispersed straightforwardly to the peruser either face to face, via mail, or electronically.

PR Publications is most effective when you have plenty of knowledge on the targetted public. Know all that you can about the objective public of every distribution. You need to initially realize what spurs your public to really peruse the distribution and to do this will expect you to explore your publics.

Some PR Publications include identity symbols such as logos and letterheads. Flat publications such as flyers and posters consist of a one-sided printed paper. There are also folded publications such as brochures and newsletters. Lastly, there are bound publications such as magazines and booklets.

When making these publications it is key to keep the elements of design in mind. Symbols/metaphor refers to clear communication that provides relevant information, intrigue, or an aesthetic or emotional appeal. This is usually associated with a logo. Rhythm is the repetition of elements, for example, a pattern. This pattern could be used in the background, a border, etc. Minimalism/use of space is a design concept with lots of white space with one focal point. Typography is the choice of font, size, spacing, and many more concepts that feed together to make a design using words. Lastly, color is one of the most powerful design elements. Color choices allow the design to stand out and convey a message.

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Moving On: Creating a New Domain

After using Tumblr as a domain space for this semester, I have found a lot of pros and cons. The pros being it is very easy to use and adaptaple. The cons, however, is that it is more of a social media website and is less professional then I would like.

After this course, I plan on moving most of my blog posts to the website that I have built throughout the last two years. I have spent a lot of time building a "Contact Me" page, a portfolio, an "About" page, and more. While this experience using this domain has been very valuable, it has mainly taught me to move my valuable posts to a more long-term domain.

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Revisiting My Writings

After reading through my blog posts, one thing became so clear. I have grown greatly in my knowledge and experience of Public Relations Designs and publications.

Before I took this class, I felt pretty shaky in the world of design. I knew what I felt looked good, but not sure how to get there. Now, with all of the tools on my belt, I can accomplish my vision seamlessly.

When designing PR publications, having the right tools is key. Adobe Photoshop and Indesign, as well as Canva, just to name my personal favorites. Learning these programs can be difficult, but creates excellent designs.

However, one thing I have really learned and would advise, is to trust your gut. You know all the rules and guidelines, but anyone can learn those. What makes a great design is your personal touch. While following the guidelines and your own personal experience, you can create some pretty awesome work.

For example, I used this concept to create a FAQ page for a different course, which turned out like this:

Yes, of course I have so much room to grow and develop my designs, but it is completely my vision. It works with the brand, is visually pleasing, and appeals to the correct audience. This is what makes a great design.

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Choosing My Medium: Canva!

For my summary of learning, I have decided to use the medium Canva to create an infographic.

Throughout my time in this course, I have learned a lot. How to work with Adobe software was the main focus, I feel, and I have learned that successfully. However, I have found my greatest enjoyment to be Canva.

Throughout this class, I have truly found a passion in Canva. I enjoy their selection of templates, graphics, images, fonts, you name it. In my free time, I even make posters/invitations/designs etc. just for fun. This is why I selected it as my medium.

For this project, I am going to go through many drafts. I believe the process of trial is most important. With this project, creating a design that encompasses all the necessary information with a creative design will take a lot of tinkering, which will be the majority of my process. I am also going to look backwards through the course history to really focus on the key points. As I have learned so much, and have accessibility to the tools I need, focusing on the use of design elements will be essential.

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How To Create An Actually Exciting Newsletter

Newsletters are complicated.

When figuring out how I wanted to create my newsletter, making sure I knew the company in its entirety was key. The brand and authenticity are essential to creating a newsletter that piques interest.

I chose Urban Outfitters, a brand I am very familiar with. I have been shopping there for more years than I would like to admit. While scrolling through their website, I picked up on key elements that occur throughout. They have muted tones, an artistic feeling, and have organic design elements. They keep their branding quite simple, with the photos telling most of the story. They make the photos the main focus on their main page, as shown below.

When I began to create the newsletter, I made sure to use those same elements. Simple typography, large photos, and minimalistic design were all important factors. Creating a layout, for me, was the easiest part. Since I knew I wanted the photos to be the focal point, I formed a layout that put the photos as the main eye-catcher.

I used photos that went with each article and matched each other photos on the page. The articles were from the website, which within their blog is based on interviews for their collections and inspiring stories to create a local feel to the large chain.

In the end, with all of these factors in mind, I created this as my newsletter.

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Why Newsletters Are Essential

A newsletter is a device utilized by organizations and associations to impart pertinent and significant data to their organization of clients, possibilities, and endorsers. Newsletters give you direct admittance to your crowd's inbox, permitting you to share drawing in happy, advanced deals, and directing people to your site.

Each newsletter begins with a plan. Without a smooth, responsive plan methodology, how extraordinary and convincing the substance won't make any difference. Your newsletter ought to be not difficult to explore and have clear invitations to take action that drive perusers back to your site where they can draw in with your change greeting pages.

The substance inside your newsletter ought to be profoundly applicable to your crowd and it ought to offer quick benefit. That implies the substance needs to help your perusers here and there, whether that is by keeping them informed on the most recent industry patterns and news or by giving tips and experiences on a particular subject. It needs to be tailored specifically to your audience in order to succeed.

Below, is a mediocre sketch of a plan for my newsletter. It is important to do a sketch so you have a clear direct plan when going into InDesign.

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My Complete Thoughts on Photoshop

Photoshop is a difficult program to use in the beginning. Throughout my time learning how to use Photoshop, I was discouraged. However, after a couple practice rounds, I found it very easy to use.

When approaching the software, make sure to have patience. It can be frustrating at first, but it is so fun to use once you get the hang of it. The amount of things you can create using the program is astounding. It is useful in a multitude of ways. You'll figure out how to function with layers, consolidate pictures, use layer covers, and add innovative illustrations, text, and impacts. You'll utilize these abilities to consolidate plan resources into a straightforward, interesting composite for print or online use. If I have one piece of advice, it is to keep creating.

In design, Photoshop is definitely the best software out there. You can create so many designs that benefit campaigns, photography, film, fashion, and so much more. It builds many design skills by using all of the design elements through real projects.

The handouts I created below on Photoshop are a great example of layering images, typography, and balance.

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Campaigns in the Digital Age

Social media meaningfully affects public relations, setting out new open doors and difficulties for brands. It permits brands and shoppers to continuously connect across an assortment of directions, which has prompted an expanded interest for brands to address customer requests rapidly and accurately. Web-based entertainment has additionally prompted the rise of strong computerized powerhouses for brands to contact and work with.

Social media has offered brands the chance to arrive at shoppers on an assortment of channels. Since the stage is straightforward, these protests are noticeable to the media and different customers. It additionally gives all-day, everyday correspondence. Social media has given customary individuals outlets to share content and voice their perspectives. This has widened the meaning of campaigning, making strong powerhouses for brands and public relations experts to work together with.

Making goals is a critical piece of making a campaign. Depict your way to create a campaign that will achieve your objectives. Address your partners, critical outer impacts, and any deterrents you can predict. Focusing on a gathering as expansive as the overall population is vague. Your advanced campaign ought to focus on a particular, essential crowd and their inspirations. In the wake of recognizing your crowd and what's vital to them, the subsequent stage is to ponder how to approach the campaign informing. One supportive advance is to begin by laying out a solitary, clear message you need to get across to a crowd of people and treat it as a center precept of each piece of your campaign. In light of these components, you can make an effective campaign.

When designing for social media, it is very important to remember that not only will this be seen to your target audience, but it will be seen by much more than that. This is helpful in remembering the element of two-way communication. Designing for social media must align with the brand's morals and aesthetics and create an image for the public.

You can utilize many tools when designing for social media. The Adobe programs, as well as Canva, are highly useful. Both allow a multitude of tools for you to create the ideal campaign. Canva works by providing graphics, fonts, templates, and more that can spark creativity in campaigning. Using these tools in PR can give a deeper insight into the brands' identity.

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Learning: The Longest Process of Photoshop

Stakeholders give your business viable and monetary help. Stakeholders are individuals keen on your organization, going from representatives to faithful clients and financial backers. They expand the pool of individuals who care about the prosperity of your organization, making you less alone in your enterprising work. The connection between a business and its partners should be harmonious and solid to make a developing organization.

From creating handouts, I have learned so much more about stakeholders. My first stakeholder was athletes who might be debating coming to OU. Although this is an important stakeholder in the college, it is very niche. Which lead me to my second stakeholder, the parents of students who are potentially attending OU.

I started with a basic design at the beginning of both handouts. I added a picture, a logo, and the words I wanted on it. These were my basic components. I progressed into using the design elements to make my handout more visually appealing. In the end, my designs were pulled together with all of the components.

Between Photoshop and InDesign, I have found very many similarities. Actually, to me, almost everything was similar. However, I would prefer InDesign in a project such as this one as it is more compatible with more "paper-like" designs.

While working in Photoshop, my best advice would be to take it slow and stay calm. At first, it might seem impossible and overwhelming. But if you continue to mess around, it becomes easier.

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Defining the Stakes

In my second handout, I have decided to choose the parents of potential students. Within the college decision, the parents are of major importance. The are many factors that influence a college decision. The parents, if paying, decide what is reasonable in payment. They also might have opinions, such as, proximity or national location. Parents also have a lot of influence on student choice. Personally, my dad was pushing for OU from the start. Because of this, I decided to make my handout towards the parents.

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Photoshop: The Complex Design Program

After creating my first handout, I have learned a lot about Photoshop. Photoshop can be used for many things and by many different people.

Photoshop can be used by many different creative professionals, such as photographers or graphic designers. You can use the program to edit photos, create logos, develop websites, create posters, and of course, handouts.

As you can see from my handout, it is a work in progress. As I learn the tools of Photoshop, of which there are so many, I am continuing to grow my skills. I have already learned so much about the different tools and abilities of the program. Through many different test projects, such as photoshopping a picture of my dog into a bowl of soup, I have begun to know how to use the many different tools.

When working with Photoshop, a designer must always keep their end goal in mind. It can get confusing, but as long as you have a clear vision, it is far easier to create an end product that you are satisfied with.

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Identifying Stakeholders and the Creation of Handouts

Handouts are used to target information towards a specific stakeholder. For example, my stakeholder is a student 17-19 years old, with an estimated 1250 on the SAT, in the 120,000 salary range, or family dependent. This stakeholder is out of state from urban areas looking to try something new for college (expanding into a small college town in a new state). This stakeholder would promote more out-of-state students at an Oklahoma-dominated establishment.

The message I would direct towards them would be a "step out on your own" appeal. This would promote OU's facilities, courses, and environment. By doing this, they could see a small-town college with the best the college experience has to offer.

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Creating Collateral Material: Using the Design Elements

Creating collateral material has many key components to it. For me, the most important was demonstrating a theme between all the components. Creating a business card with large bright typography, a clear rhythm, yet a letterhead with dominance and minimalism might send mixed signals about the brand. To create a flow between all of the materials, it is essential to keep them all on brand.

For example, the brand I chose is Prada. Prada has a sleek, black and white, minimalist feel to it. Using what I know about the brand, I was able to create my collateral materials focusing on those components, which is where I created these.

Below is the envelope I created for Prada, followed by my letterhead.

In these materials and my business card, all of the materials have similar typography, color, form, and unity. These are what is essential to create a unified brand form.

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The Importance of a Business Card

Business cards satisfy large numbers of the expert's essential necessities: publicizing, memorability, motivation, and obviously contact data. Whenever planned right, these pocket-sized boards can have an enduring effect and make long-lasting clients from passing outsiders.

The business card addresses your organization's image. In addition to the fact that it conveys significant individual contact data like name, title, email, site, address, and telephone number, however as a rule it is additionally the main openness to the general picture of the business. The organization logo is conspicuously shown for brand personality. The text styles utilized, shading, surface, and paper stock utilized likewise pass on a message about the kind of industry addressed. Particular printing strategies, for example, embellishing, foil stepping, thermography, or overlaying can be utilized. It needs to represent the brand with its design elements. If one is making a business card for a bakery it might look something like the first image below. However, if one is making a business card for a lawyer, it might look more like the second photo below.

The business card mirrors the character of the organization and gives the initial feeling. Image is everything. Having a business card close by gives the presence of amazing skill and shows legitimate preparation.

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The Creation of Collateral Materials

Before creating collateral materials, it is key to research competitors and creates a communications strategy. Researching competitors allows you to see their tactics, aesthetics, and strategies. I can see what I can do differently to stand out as a brand by looking into competitors.

Visualizing a communications strategy ensures that I have a direct path with a vision of execution. Without a strategy, all the different aspects of the communications for the brand can create a mixed reflection.

Inspiration and mood boards can help me visualize the type of campaign that I want to strive for. Creating a mood board personally helped me know exactly what type of campaign I want to create, the certain color pallet, visuals, and more. These boards, as well as identifying competitors' strategies, I have created a work-in-progress business card, shown below.

My business card is dark, simple, modern, and classy, just like Prada. My campaign will reflect that as I continue to create collateral materials.

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Competitor Analysis

For this assignment, I decided to work with Gucci. It is important to complete a competitive analysis because it allows you to research what makes your brand different, and how their values differ from others. My organization is different because of its aesthetic and message.

In luxury fashion, there are so many different parts to fit in. When a person decides to invest in a luxury piece, they first decide which brand to invest in. For people with preppy, classy, New England style, prefer Chanel. People who want to make a statement regarding their social status prefer Hermès. Gucci, however, has overstated, outlandish pieces made for the runway. It is for the camp people of the world. Those who prefer simple, classy, understated patterns and colors, prefer Prada. While each collection fares a different aesthetic, the brand's same iconic black pieces are what the brand is known for. While every brand is different and individual in its own amazing way, Prada stands out for its iconic model fashion.

17 Best JMC 3433 - Competitor Analysis of Gucci images in 2022

Feb 11, 2022 - Gucci is extremely different to Prada. Gucci is bright, patterns, gold, and logos.

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Prada Communications Strategy

I will create a campaign to demonstrate Prada's image in my communications strategy. This will be image-based. The images will be of the clothing and models in the clothing, promoting the brand's message. The images need to sell the clothing while displaying the core values of Prada and its luxuries. The connotations of the images, with short type, will describe the transcending of fashion that they are pursuing.

It will be similar to Prada's Fall 2021 collection campaign, as shown below. The short type and powerful images ideally encompass Prada's simplicity in luxury. Intimacy, spontaneity, and digital and physical life are the aesthetic of this collection, perfectly demonstrated through the campaign.