ECO VEGGIE Round 2
Second iteration of the eco veggie campaign. I’m much happier with the reduced, block colour vector illustrations. It looks more graphical than the first round version. The plain background colour for each slate is just a different shade taken from the main colour of each drawing which ties in the colour scheme quite well.
I’m still happy with the font design for the title and general wording for that, the facts are my next task. I want to make them punchier. It will definitely lead to better design in terms of fitting the font around the illustration, as it’s too lengthy and that makes it harder to read. Especially if someone is scrolling on instagram, you only have seconds to really grab their attention. So that will be my focus moving on with this.















