This article posted in on The Washington Posts website illustrates how consumed and engaged our society has become with regard to social media. Attending the White House correspondents dinner is something so prestigious and remarkable to be a part of, wouldn’t you think the people would live in the moment and take in the opportunity of being there? Not so much. Tweets and posts of pictures of celebrities and others who attended dominated Facebook and Twitter news feeds throughout the night. Comedian Conan O’Brien pokes fun, but raises a good point of how our society is too consumed in social media by saying, ““please use the hashtag #incapableoflivinginthemoment.” Although there were no comments about the article, I think we can all learn something from this. No matter how minuscule or major an event may be, you can always be assured that our society will tweet, post, blog, and re-blog it’s significance, or lack thereof. Social media isn’t going anywhere, and whether we oppose or embrace the direction it’s heading toward, it is and will always be a part of our society, most likely growing further than we may like. The importance of face-to-face conversations, letters, and even phone conversations have been trampled over via social media, and as our technology expands, so too will the loss of genuine relationships we used to cherish. Sure, we gain relationships and “friends” over the internet, but some of the most memorable and life long relationships are made outside the internet. For marketers, this everlasting popularity of social media will always provide new and exciting ways to advertise products, but for society, I think we should take Conan O’Brien’s advise and live in the moment rather than glued to a computer.