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"Principles of Design"

"The principles of design describe the ways that artists use the elements of art in a work of art." - The Getty

Cranbrook 2D Design Department

“Is art design and design art? The current crossover or phenomenon seems to prove that the boundaries between fine and applied art have disappeared. Is this really true? How do artists/ designers position themselves? How do current attitudes differ from cross-border positions from yesterday? This topic presents a curatorial view of an existential question.”

Katia Baudin

The most fruitful thinking... came from artists who, far from giving up on their critical consciousness, worked on the basis of possibilities offered by new tools, but without representing them as techniques... we can say that art creates an awareness about production methods and human relationships produced by the technologies of the day...

Nicolas Bourriaud, Relational Aesthetics

#Get real #a commando raid into society

Q: Can you name the key elements of contemporary graphic design?

Rob van den Nieuwenhuizen: I guess the role of a the designer has changed a bit compared to the old days (pre-nineties). Nowadays you see a lot of people who are not just designers but also authors, curators, VJs, musicians, programmers, or cooks and have incorporated these other selves into their design practice.

The internet has made our world larger and smaller at the same time, which also can be seen in terms of graphic design. Perhaps aesthetically, design has become much more eclectic, combining large ranges of styles, attitudes, techniques, and kinds of information. At the same time that eclecticism seems to have made design more uniform. When you take a look at a lot of current design blogs, it seems kind of odd that for instance South Korean, American, and Dutch graphic design look so much alike. I'm not saying it's a bad thing; it's just something that I find quite intriguing.

#pretty ugly

Q: Even being a renowned graphic-design duo you do not limit yourself to the visual translation of your clients' contents, bit develop your own content and even self-initiate your own projects. The research plays an important role in the visual outcome of your project. Often you see traces of the process. One could think that you do art projects. Why do you consider them to be graphic design projects and not art projects?

Cox & Grusenmeyer: Every project we do, both commissions and self initiated projects, arises from a fascination for graphic design. We look at content with the eyes of a graphic designer and we esearch with the interest of a graphic designer. Therefore our work is always confined to this territory. For instantce, our self-initiated project "Open Impact Channel" contains performances and installations. But the starting point of this project is a research into the imaginative power of advertising language, which is ultimately a design strategy, albeit from the opposite realm of the graphic design profession.

#pretty ugly

flackojodyeseason

Do you view yourself as a rapper or an artist

ARTIST

#a$ap rocky

Something I "designed" this week lol

#design #NOT ART

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