The Logical Marketing Agency

Audience-centric, data-driven marketing solutions for the publishing industry

[logicalmarketing]

Round up: Meeker's Internet Trends, Nielsen and Author Earnings Book Data, Instagram for Biz, more - The Logical Marketing Agency

The best of last week's web: the must-read KCPB report, book data from wildly different sources, social changes afoot, publishing M&A, more.

Some killer stuff out there last week.

[logicalmarketing]

Round up: AMZN Bricks and Mortar?, Data Storytelling, Machine Learning and Search, more - The Logical Marketing Agency

Amazon considering physical stores. Data storytelling for all of us. The rise of machine learning and Google's Rankbrain. More...

Good stuff from the book publishing, marketing, and tech worlds.

[logicalmarketing]

Round up: Wordpress security, Google Algo Change(?), Consumer intent, Libraries and eBooks, Phablets, more - The Logical Marketing Agency

WP Update, Google Tectonic Shift, Power of Intent, Amazon Prime Growth, Libraries Lending Lots of eBooks.

Some nice, useful reads from the web last week.

[logicalmarketing]

Round up: Instagram tips, Media wages, Inbound dashboards, Snapchat for marketers, more - The Logical Marketing Agency

Instagram branding, media industry pluses, inbound marketing KPIs, Snapchat how-tos.

Some marketing items that caught our attention last week.

[logicalmarketing]

Round up: serendipitous analytics, native Facebook videos, https and Google, 2015 SEO, Wordpress update - The Logical Marketing Agency

Serendipitous analytics, native FB vids outperform, https and Google, 2015 Mozscape, Wordpress 4.4.

Some digital marketing items that caught our attention last week.

[logicalmarketing]

Round up: Amazon prompts; 43 mktg resources; a new G+; If you hated Catcher in the Rye, you'll like... - The Logical Marketing Agency

Some marketing and publishing items that caught our attention last week, including one of our own.

Some great publishing and marketing stuff from the web last week. For example, what do you read if you hated The Catcher in the Rye...

[logicalmarketing]

The Alphabet of Consumer Desire - Holiday 2015 Edition - The Logical Marketing Agency

Anyone who knows us knows that our audience research focuses on consumer intent, often looking at search auto-prompts. So, what do people want this year?

'tis the season for ecommerce (er, giving!). All we want from Amazon is...

[logicalmarketing]

Round up: real keyword research, social audience tools, a new B&N, Excel tips, Pietsch's long view - The Logical Marketing Agency

Some items that caught our attention last week...

A round up of marketing and book marketing articles for the week of November 29 - December 6, 2015.

[logicalmarketing]

Round up: Facebook adds "or" ad targeting, Keyword mining Pinterest, Spotify's firehose, lots of Google news - The Logical Marketing Agency

Major Facebook ad update: "or" targeting. Keyword mining Pinterest for SEO. Spotify turns on the firehose. Google announcements galore.

Some very marketing nice articles from the web last week. Particularly nice Facebook ad upgrade.

[mikenudelman]

Some tech workers over 50 are literally working themselves to death.

[logicalmarketing]

Interesting.

[logicalmarketing]

Round up: Overstock's SEO problem, Pinterest Visual Search, Tensorflow AI, Facebook Targeting how-to, New PageRank? - The Logical Marketing Agency

Overstock takes an SEO (and share price) hit, Pinterest launches Visual Search, while Google open-sources AI and files a new search patent.

Interesting articles from across the web last week.

[logicalmarketing]

Round up: Instagram v. Snapchat, Amazon gets physical, Machine Learning primer, book brands, more - The Logical Marketing Agency

Instagram v. Snapchat, Amazon's bricks and mortar foray, Machine Learning primer from Google, book brands and merch, Twitter 'decay,' more.

Articles, news, and stats of note that caught our attention last week.

[logicalmarketing]

Round up: Personae, Google RankBrain, Visual Content Marketing, No BS Quotes on Digital Marketing, more - The Logical Marketing Agency

Developing marketing personae; Google's new RankBrain algorithm; Visual Content Marketing; No BS quotes on Digital Marketing, and more.

Some items that caught our attention last week.

[logicalmarketing]

Round up: Amazon really dominates, Mobile search is huge, Americans are super social, FB emojis creepy? - The Logical Marketing Agency

Amazon is the shopping destination, mobile searches top 50%, Pew's latest social media usage study, & Facebooks's tests new "like" options.

Some interesting and useful technical marketing items that caught our attention last week.

[logicalmarketing]

A visual history of Apple ads from HubSpot here: http://blog.hubspot.com/marketing/visual-history-of-apple-ads

[skyegould-blog]

How Apple made its money this record-breaking quarter

[logicalmarketing]

Harper Lee to publish a second novel. From the New York Times: "The novel, “Go Set a Watchman,” was completed in the mid-1950s, and takes place when Scout Finch, the heroine of “To Kill a Mockingbird,” is grown up and looking back on her childhood. It features many of the same characters." Full NY Times piece: nyti.ms/1zbcEPa Image: Harper Lee in 2007. Credit Chip Somodevilla/Getty Images