Business Logo Maker

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Let’s Make Creating Logos Online Easier!!

Logo ? Is it a brand ? or just a symbol ?

Confused? Let us get the misconception cleared about ‘Logo’ and ‘Brand’ and their roles in an organization.

BRAND is the collective impression of a product, product’s owner and the services provided by that product’s organization or enterprise.

LOGO impersonates brand. It is an instant recognition of the brand.

BRAND’s impression  is defined by  transparency, authenticity and accountability of organization or enterprise’s  product and its services.

LOGO may be an ideogram but it is a brand on its own. Its significance is distinct and leaves a mark, as it proactively identifies the organization or enterprise.

Are you aware, that for any enterprise or organization to be created, it has to be first recognized?

As recognition comes from Logo, creating logo is the first of many steps.

Let us emphasize on how essential embodying logo is, for creating new enterprise or organization. Creating logo is an art. Ideally there can be 2 ways, by which we can create logos:

By sketching or creating pictograph.

With the help of online resources.

Sketching and creating pictographs is fun and creative, however, creating logo with the help of online resources will expand our ideas and knowledge.

The following pointers will help you creating logos online:

Sticking to the theme!

Creating logo is a creative, yet professional task. Keep in account the nature of your business and the intended audience, which it targets. Logo should be appropriate and fit the theme criteria.

Achieving uniqueness and simplicity!

“One should use common words to say uncommon things”

-Arthur Schopenhauer

As the saying goes, simpler words will get the work done, even if the ideas are complex. Exemplify simplicity, yet uniqueness has to be pertained. Avoid copying, partially or entirely, from any other existing brand.

Making it versatile, yet relevant!

The logo can be skilled, varied, adaptable and resourceful, but adhere to the relevance of the business nature.

Can be talking text!

Creating textual logo gives direct identification,  to the enterprise or organization. Or creating a symbol with a text of an expression/slogan/trademark phrase/catch word, will add meaning to the logo.

Inclusion of graphics!

Include interesting graphics (artwork, illustrations, pictures or visuals) and designs, but the complexity of the logo should be maintained to minimum. The more simple the logo, more memorable it can be.

Undecided? Catchy with vibrant colors? Or black & white?

Logos can have catchy tint or shades of darker or florescent colors or can be kept really subtle looking by keeping it on black & white theme. It really depends on the nature of the business.

For an instance, a toy store’s logo with bright  colors will be considered appropriate, which on the other side will not be appropriate for a law firm. A law firm’s logo with black & white theme is more subtle.

Modernized, yet timeless!

Create simple, attractive and memorable logo for the modern world, however making it look professional and fresh for decades to come is challenging, as well as important.

As digital media has taken a step to the next level, taking help from online websites and their resources for creating logos is easier. We can get recognition for our logos, thus making it a brand name!!

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Startup Logos!! Save Yourselves From The Blunders…

Logo  is a Recognition–Face–Acknowledgement of your business to your associates and your clients.

…So don’t let few mistakes, while creating a logo, hold back or disintegrate your business while it should be making a mark in the industry!!

Read along, to find out what steps you can take, to prevent yourself from the failures, of creating  startup logos:

1. Do not try to create an artist within yourself…

You are an entrepreneur, not an artist by profession. Your job is to run the business with your vision and mission. Leave the job of creating logo for your business for the professional. Hire professional help from known professional or online resources for creating startup logo for your business like-onlinefreelogo.com.

2.  You are missing on the creative elements…

The professional help you hired might have their own point of view of designing logo, but there might be times, when you are trying to intervene and give your inputs to the professional help. Stop! And think it through….

There’s a reason why professional help is hired, because they will cater your business needs, exactly suitable to your industry standards. Their creative ideas while designing will give boost to your company’s branding and sales. They will have right knowledge of where logos could be used and how it should fit with lot of mediums and applications to publicize your logo as a ‘brand’.

3. Relatives giving helping hand with photo shop activities…

Logos edited with photo shop applications will look attractive and trendy, for a while, but on prolonged tenure, it will be inadequate, inconsistent and also look fickle. Your business doesn’t need to follow various trends, as trends might come and go, your logo should be consistent and influence your clients.

4. Importance of Logo file formats…

Are you aware of the file formats, available for your logos besides JPEG and PNG?

To maintain scalability of your logo, other file formats are available, such as: TIFF and PDF or vectored formats such as: EPS. These formats help you maintain high resolution for the logos, makes re-sizing logos easier, without losing its efficiency and also can be implemented to place on anything for publicity and creating awareness.

5. Do not replicate any existing logos…

It might be easier to copy trends and designs of existing brands, but is it permissible or legitimate? No….it’s not!!

Duplicating existing brands has its consequences. Existing brands have patents and copyrights, and you will be under violation of regulations and acts, trying to make look your brand comparable to already existing one.

6. Do not intricate your logo design…

Your logo design will be imprecise, if the complexity of the design is exploited. Putting everything in one logo  (i.e. logo contains graphics, more colors, different fonts of unalike shapes and sizes) will diminish its efficiency. It will not be scalable to different mediums of publicizing it. Also it will be visually challenged and multifaceted.

7. Message not conveyed…

Your startup logo is designed; looking simple, fresh, unique and timeless. Though it is visually acceptable and convincing but does not convey all the fundamentals of desired industry it is going to cater, will it be effective enough then? It’s a question to think about.

Creating logo with all the effectiveness of conveying its industry, moreover complimenting the company it represents is like hitting a jackpot;  difficult, but not impossible!!

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Getting Your Start-Ups A Brand Name!!

One would wonder:

Why establishing a brand is so imperative, when we start-up our business??

What can we do to make out start-up business more influencing and impressionable??

…… Let’s get our questions answered.

Everyone around us is so brand oriented. A customer’s behavior on buying or investing is discreet, based on a brand name. The impression of the products and services is so vital, that it has given a new meaning to the business altogether. Brand is nothing but the reputation of a business, which creates a perception in a customer’s mind.

Following are the trivial and crucial specifics for establishing a ‘Brand’ name for a start-up business:

Disclosing company’s antiquity:

Are you a story teller? If yes, then it’s a benefit for your company. Revealing company’s existence- why the ‘Name’ (company’s name), why the tag line, what is the vision and mission of the company;  will fascinate customers. People want to know more, before buying or investing in a company. Divulging every facet will gain confidence and trust of consumers, moreover, it will also provide an insight to consumers.

2. Being true to the form:

Revealing company’s vision and mission is easy, however, being firm on the values and keeping business activities aligned to the values is rather requisite. Promise the customers, only what you can deliver. Services should be delivered in an approach to amaze the customers.

3.  Marketing Maneuvers:

The most elementary part of getting a ‘brand name’ to your product or business is its marketing tactics. Promotional campaigns, direct or indirect advertisements of company logo, tagline and name will enhance publicizing, create a stir among people and will gain recognition.

4. Uphold consistency:

Creating a brand name to your business requires maintaining the propositions of your product and services consistently. Choosing a target audience and delivering the promises made will lead to potential brand making.

5. Social Media standing:

How effective is your publicizing expertise? Is your product or service, available through all the channels of mediums?

To gain reputation in today’s competitive market, publicizing through all the mediums is obligatory. The most eminent way for publicizing is through internet, be it social media sites or applications. It creates more brand cognizance and is swiftest way to reach customers.

Once these are established by your business, nothing will hold to influence and make a dominant product in the market!! And you have created a BRAND product….brand name,brand logo,create logo online,

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Rulebook Of Branding Business Logo!!

…Now before knowing more about branding business logo, let’s make ourselves clear about the idea of creating brand guidelines.

What are guidelines??  What has guidelines to do with branding??

In meek and ordinary language, guidelines are strategies, rules, specifics and directives to follow and monitor.Creating and following rules and instructions for branding will create a name and style for the brand.

But, what is the need of creating brand guidelines for business logo??

You already have a company logo created with the help of professional logo generator or from free logo making site, now how to make it to use proficiently? Building brand guidelines for business logo will assist to achieve a brand name for the business. It will consider all the where? How? And why? of the business logo usage. It will not let your brand disintegrate and help you keep it steady and unfailing over time…

Let me take you through some of the guidelines on branding of business LOGO:

1. Runs true to form!!

Creating a logo with help of online free logo making resources will give your company exactly what is needed to exhibit  to the world in regards to your business and company, which will undeniably say everything about your brand. A LOGOrepresenting all the company’s aspects and intentions is must.

2. Size Matters!!

Your business logo is ready to use for advertisements, promotional campaigns and for publicizing your brand, but, what size should be used where and how? Different publicizing mediums might use different size of your business logo. Guidelines might help you manage publicizing.

3. Spacing options!!

Spacing options around the logo will also be important part of the instructions. How much the space will be covered by logo? As well, how much space will be around logo? Would the spacing be filled with company tagline and vision statement? Or it will cover some iconic message of the company? Guidelines will answer these for you.

4. Typestyle and it’s Size!!

What font style of the logo should be used while publicizing?  what font size should be used? Will also be concealed by guidelines.

5. Color Essence!!

Guidelines will also help you deciding on color of the logo and what colors can be used for the logo. The specifics will be mentioned on particular color scheme, which can be used while publicizing or advertising.

6. Merchandise the Logo!!

Guidelines for business logo will decide the printing of company’s logo on company’s merchandise products with all the specifics of its size as well. How will company’s billboards, flyers and hoardings will publicize company’s logo and with all its variables, trying to make it a brand name.

7. Lawfully Abide!!

Guidelines of business logo will decide where? How? When? And by whom? will the logo be publicized and how it should not affect company’s integrity and policies. The injunction of policies will avoid any type of rule, patent or trademark violation, while using company’s logo.

…As listed above are some of the guidelines to follow while branding a business logo, however the damage can be kept to minimal, while choosing correct resources for  online logo creator.

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Layer Behind The Notion Of ‘Logo’ Antiquity ….

…Not many of us know that the presence of logos is ancient and has history and conception to it. Being of logos goes back to thousands of years, in a form of symbols, seals, coins, trans-cultural diffusion of logo graphic languages, coats of arms for heraldic triumph; invariably demonstrating expression, individual, a thought, an idea or even a product perhaps….

Reading more into logos, I will take you to the times of past and how connotation of ‘Logos’ came into being and approached us as a form of literacy….

Lineage of Logos: Symbolism, Art and Trade.

Logos are more than symbols, they have been part of culture and art through early centuries BC and through medieval times, taking western form from early 18th century.

The first coins were “nuggets” of electron, a naturally occurring alloy of silver and gold, initially without much design, here a Trite from Ionia, 7th century BC

2. In ancient Rome and Greece you will find mosaic, a picture or pattern produced by arranging small pieces of stone, tile etc. Mosaic is a form of art or painting used for decorative purpose or adding royalty to the reigns.

Alexander conquering King Darius of Persia at Ixos  (1st Century BC) mosaic copy of a Greek painting from 300 BC- from the house of Faun, Pompeii

3.  Mosaics were also knowledge of action and happenings around. For example: if you saw an elephant, which means someone has been to Africa or if u saw dolphins, it means someone is dealings with fishes.

                                                Early century mosaic depicting elephant

4. Symbols were also representation of tradesman, depicting the nature of work of the individual also the trademark of an individual. For example, a pot maker will portray his craftsmanship by creating a mark on his makings, a blacksmith will carve his identity on his makings of steel and weaponry.

                                         Fragment of Vase, depicting a horse rider (560-550 BC)

All of these things indicated who the merchant was and that was the beginning of a logo. And since then, logos have increased exponentially with technology, commercial and industrial increase. Logos have gone through different times and eras, from pictorial looking to modern looking now-a-days…being more economical. However, when revolution hit the markets in early 18th century, creating distinctiveness and constructing a brand name became a ‘goal’ of the industries. The idea of a mere symbol representing a revolutionary change did not fit the scenario any more.

So the modernized version of the symbols, in the form ‘LOGO’ started representing the industries and markets, thus endeavoring to take publicizing to the succeeding level. Conversely in last two decades, the modernization of business models and marketing strategies has been beyond imagination!!

A company’s face has had such an impact on the growth of the organization, that it has become a trending policy to create a brand and identity. In other words, LOGO is now being used as one element in a broader system of visual elements used to identify the entire output of a corporation.

Evolution of BMW Logo

And for startups organization’s uniqueness, logo makers can guide and share the idea of ‘what’ the company would want to cater and want its personality to be, building equity and brand. To design a logo with symbolic resonance is to participate in the lineage of social dialogue.

However, Logos have come a long way where they stand today in market. Little do we know, that logo is an extension of who you are and what you do. A successful logo making says nothing, but it holds everything. We see and perceive so many things every day, but it is important to acknowledge the invisible vocabulary of logo!!