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OK GO The OK GO a hybrid creative collective,have just released this game called ‘Say The Same Thing’ which is a mobile app that challenges people to say a word each, and then try to get the word that fits in the middle, at the same time.

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A mosquito killing Billboard

Orphea is an insect spray, and with summer approaching they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be the spray from the can, ultimately catching any insect that touched the billboard.

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Volkswagen: Hidden Frame

Volkswagen, uses the ‘Hidden Frame’ to promote their new side assist feature. The Ad uses a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline. This isn’t very innovative, but it’s a pretty smart and fun way to get the message across. 

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Just for Children: Child Abuse Ad

This new ad designed to raise awareness for Child Abuse, is specificaly designed to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing (unless they are midgets) jaja. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly. Such a simple way to get to the target audience and getting huge media coverage.

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Ozu University: Your future on the Facebook Timeline

Ozu university had a challenge, it had to attract students to a brand new university in Istanbul. They did this with a Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University.

The Facebook App challenges students with decisions on their future, presenting all the very best options that the university allows them to experience if they were a student. It then delivers a future timeline version of their life 5 years post graduating at the university. 

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Microsoft IllumiRoom

The IllumiRoom is back with a full feature and explanation of the new experience and the latest developments that might be included in the next Xbox.

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Kit Kat Break: No Wifi

Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. Kit Kat saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, they created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that they encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.

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The Polowers

This case from Volkswagen called "The Polowers" was created in order to get some tweeting action in Spain, where despite the popularity of the Polo, there was little to no Tweeting around the new Polo, so they created the #Polowers campaign.

Essentially it’s a twitter race, where you tweet with #polowers to get your name on the race track and who ever happens to get their name into pole position, wins a brand new Polo. An easy campaign with lots of reach and participation from the target audience.

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Budweiser: The Buddy Cup

For years, we have made friends in the same way. Going out to get a drink has always been a way to meet new people and make new connections, so the people at Budweiser have decided to take this concept a step further with the help of technology and social media. They have created "The Buddy Cup" a new concept in drinking glasses where as you toast the other person is automatically added to your facebook. The device detects the movement, and with a LED light it lets you know the connection has been made. The only thing you need to do in order to set this up is scan the QR code on the cup with your phone and its ready to go!

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Maes is the second most popular beer in Belgium, but the leader was still out selling them by a lot. The good thing is Maes also happens to be the third most common last name. So TBWA Brussels came up with a great strategy to integrate the Maes beers with the Maes families. They gave each person with a last name Maes a free barrel of beer to share with at least 20 of their friends and family and share with their whole social media networks. The campaign had great reach, even having some people change their last name to Maes in order to join the family.

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Facebook Home

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HP Festival PhotoBall

The HP Photo Ball consists of a giant blown up ball with an integrated HD camera and wifi hub that allows the ball to stream photos and video live to the festival stage screens and to Facebook. This way people can tag themselves instantly and broadcast the live cam feed to millions of people.

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The Future of Payphones

This is a focus group made with the idea that there are millions of payphones all over the word that are almost never used. Imagine if we could reinvent them into something much more practical to adapt to today's technology . This first prototype is specific for NYC but it has worldwide reach and could be the future of the way we communicate and interact with the city.

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Volkswagen Slowmercial

Now a days almos 80 percent of people fast forward TV commercials. With this slowmercial by Volkswagen people will be ablo to experience the TV ad as if it were print even if they fast forward, making the impact of the ad a lot greater.

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Talk to Esquire

This Esquire campaign uses voice recognition technology and real time video by creating a "talk to Esquire" iPad app where you can engage with Esquires key contributors and editor to talk about different subjects like drinks, fashion, mens tips taking content to the next level.

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WWF Together

The new iPad app that brings users closer to their favorite animals, by helping to understand more about them and create an innovative experience.

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Fake Injuries

Good strategy from the guys at Band-Aid, integrating QR codes into their products so that the muppet characters "heal" the wound with a fun experience. This has created a digital hook from the brand that will most likely have kids faking injuries in order to get a band- aid and interact with the content, clearly equaling an increase in sales.