Mini Blog #2: Personal Branding
Hi! My name is Michelle and I’m originally from Seoul, South Korea, but grew up in Seattle. I returned to Korea to finish high school in favor to my mom learning English just to communicate with me. The immediate culture shock that I had encountered during high school opened my eyes to understand how important a language is to culture and identity. Cultures are like genes- a diverse gene pool leads to a healthier population! The great thing about every additional language that you learn, is that it opens up a culture in a way that really isn't possible otherwise.
Working in the retail industry required excellent interpersonal and time management skills. I practiced presenting myself and the product in an appealing and engaging manner to help raise sales and improve customer communications. Blending into the fast-paced environment, I often had to make quick yet effective decisions. From this experience, I became more goal oriented, flexible, and creative under pressure. With my tactical skills mixed with strategic skills, I paved my path into entrepreneurship and web design as I have learned how to come up with innovative ways to persuade customers with my product knowledge and service skills.
I started a side project using Twitter to see the amount of influence and profitability I could gain by creating product reviews for 100 days. During 100 days, my contents reached over 25M views. I approached several companies for sponsorships and sold personalized stationery products to more than 25,000 direct customers. Also, through working in retail, I enhanced my ability to communicate persuasively and to prioritize ruthlessly. My compelling and actionable market-driven ideas contributed to my success in managing sponsorships, budgets, and data. I’m confident with my great social engagement and differentiating myself from other competitors.
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