This project has been a really inspiring experience. I have managed to fulfil all of the aims I started with and have learned so much about the industry that I’d like to go into.
I initially started looking at the things women hold physically and metaphorically which led to my research on womens pcoekts, as often women are not able to carry what they own. Despite not pursuing half of this idea, this research fueled my work to produce an outcome that touches on those issues, but not as explicitly as first intended,
Despite the change in my learning agreement, I still managed to touch on important issues that I began with. The lack of functional pockets contributes to the labour women have to endure, so solving this one small issue would theoretically lesson the burden. Focusing soley on the introduction of functional pockets for women was one of the best decsiions I made in progresssing my work, as it allowed me to provide a simple and achivble solution to a problem I had outlined.
I have learned how to successfully conduct interviews which was one of the main driving forces for my project. I found it insightful to gain primary research from individuals like Amanda Fletcher but also my family and peers. Interviewing women brought important insight that helped guide my outcome. I was made aware of issues I hadn’t considered and was able to solve issues that were brought to light during my interactions.
During my project, I had moments where I struggled to come up with my aim. I was always clear about the subject matter I wanted to cover, however coming up with a specific call to action, target audience and solution proved difficult as there were so many options for me to choose from.
To alleviate this, I found documenting each of my ideas through quick illustrations incredibly useful, some of which I have added to this process book. While they seem frivolous, drawing out each idea, no matter how far-fetched or silly, meant I could reflect on all my options visually, and decide on the ones that would be best to visually communicate my idea. As well as this, I valued asking my course mates for their advice as gaining an ‘outsiders’ perspective, helped to remove any bias I may have. I have found being surrounded by so many talented designers truly inspiring and their input and advice has been invaluable to this project.
Having resrrahce a variety of camapigns which gave me both visual and conceptual isnpration, I was then able to succesfully plan my time. I worked backwards from the deadline which then allowed me to crete ‘to do lists’ daily to sensure I remined on track. This also kept in mind the main outcomes I wanted to create which included my pocket tester, a few OOH examples and most importantly, my presenration video. I ammaged to not only stay on track, but create my rpesentation video in time for the Creative Conscience dealdine which was on April 28th.
DUring the outcome production, my adverts went trhough many differernt varatoins as i wanted to ensure the copy was legible and my message was understood clearly.
The final version is something I’m really proud of, it has a consistent visual language, a clear narrative and succesfully appeals to my target audience with an obvious call to action. I managed to generate two solutions, a brand championing pockets and a free how-to guide on how to extend your pockets. This variation not only proved that it can be done without cost for the customer, but also it allowed me to display my skills with different software. I used Premier Pro for my video, XD for my website, InDesign for my pocekt tester and Photoshop for the adverts. I’m glad I got to develp my skills using different softwares as I do feel more prepapred for wokr after leaving university.
I feel this project has been a well rounded experience, it has challenged my skills and ideology and I have created a series of physical and digital outcomes that I’m proud of. If I were to do this project again I think I would have trusted my insticnts more when it came to my idea, I spent a lot of time near the beginning lacking conviction and trust in my idea, despite wanting to do my project about pockets from the very start. If I had more faith in my process, I wouldve come to a lot of my realisations sooner. Despite this, I am still grattful for the resrach that came out of that period of procrastiantion, I was still able to explore all the possibilities I wanted to and crate an outcome that I love.
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