Advertising and News

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The New York Times lanzó su contenido patrocinado en enero de 2014, y la publicación se ha convertido en un ejemplo para los medios de comunicación en lo que respecta a la forma de presentar la publicidad nativa - a partir de la utilización de un subdominio para el etiquetado en la cabecera. " Mujeres reclusos : separada pero no igual ", publicado en agosto de 2014, es un puesto remunerado a la promoción de la liberación de la segunda temporada de la serie de Netflix " Orange es el Nuevo Negro. " El artículo en profundidad discute los muchos problemas que enfrentan las mujeres en la cárcel , el efecto de la encarcelación de su familia, y la reforma penitenciaria - cuestiones que también se destacan en el popular programa

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Child of the 90s | Internet Explorer

You grew up. So did we. Reconnect with the new Internet Explorer. Visit http://www.browseryoulovedtohate.com for more. #childofthe90s

Microsoft The native ad: Microsoft published a YouTube video titled “Child of the 90s/Internet Explorer”.

Why it worked: What’s more popular than 80s-themed everything? 90s-themed everything. “90s kids” love being reminded of their favorite Nickelodeon shows, the Oregon Trail video game and their pet Tamagotchis.

In this YouTube video, Microsoft reminds young adults that Internet Explorer can be added to the list of life-changing products that the 90s gave us. With more than 48-million views, Microsoft gotits message across: “You grew up. So did we. Reconnect with the new Internet Explorer.”

[diditmarketing]

Is Native Advertising Right for You?

“Native advertising” describes a kind of advertising that’s exploded in popularity on the Web in the past several years. — a 32% increase over spending in 2013. By 2018, spending on native ads is expected to top $21 billion a year. There are, however, many critics who deem native ads “sneaky” and “underhanded.”

Should you invest in native advertising?

[yahooadvertising]

Who's Doing Native Advertising Right?

Credit: New York Times 

Catherine Davis, President, Vizeum Americas weighs in:

“Native advertising allows brands to leverage both message and media to communicate in a more relevant and authentic way. With our clients, we’ve found that this can increase ad engagement, share rates, and more importantly, drive brand consideration and/or sales.

An ad format that is more consistent with the viewing experience makes the ad content feel more organic to viewers. That said, it’s important to be clear when content is being sponsored by a brand. We’ve all seen the backlash from native content that’s not transparent about its author. We’ve also seen some really successful native ads out there.

The "Orange is the New Black” native ad in the New York Times is one of my favorites. We were also very proud of the Buzzfeed work we did for Fat Tire Beer. It incorporates the brand in an authentic way and supports our marketing strategy of food pairing. The ability to customize messaging creates new opportunities for additional relevance that connects with consumers.“  http://yhoo.it/1o4SWPj

[adage]

New York Times Wants Aspiring Filmmakers to Make Native Ads

A good review in The New York Times can make a filmmaker’s career, but the Times ad department is offering another kind of hand up.

T Brand Studio, where the paper creates ads designed to resemble editorial, introduced a program on Thursday called “The Selects.”

Read more 

[edelmanwellsaid]

“Native advertising, when done right, is more about storytelling than pitching a product. And PR prides itself on understanding the news agenda, not finding the sales hook.”

- Lewis Dvorkin

http://www.forbes.com/sites/lewisdvorkin/2013/07/22/inside-forbes-its-fight-night-pr-firms-take-on-ad-agencies-over-native-advertising/

(via edelmanwellsaid)

[unionmetrics]

Don’t just appear to be a part of the community; take the time to become part of the community, and show that you have something to offer it just like any other member.

Native advertising and the holidays | TweetReach Blog  (via unionmetrics)

[made-advertising]

Native Advertising Examples

Native Advertising examples presented by Ryan Deiss founder of http://DigitalMarketer.com You can read the full article on How To Get Started With Native Ads...

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Otra forma de ver el Native Advertising

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Netflix Goes Native on The Atlantic to Promote 'House of Cards'

Netflix is paying The Atlantic a sum in the six figures to create a lengthy, reported article with interactive charts and a video exploring the dynamic between certain U.S. presidents and their wives – including the fictitious first couple in the Netflix original series “House of Cards.”

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