Apr 12, 2011
Much of the focus on optimizing website results has been around “clicks.” For instance, we’ve focused on how to make a landing page more effective at getting a visitor to click on the desired button, to get that crucial first click. Similarly, we’ve focused on how to make an eCommerce page more effective at getting a customer to click the Add-to-Cart button. Now let me say, this focus on these key points, these key clicks is appropriate. After all, if a person doesn’t make that first click, you don’t have any chance of getting to the desired outcome with a site visitor. But this focus on clicks is only part of the story.