Sorry but am I the only one SOBBING after Louis' interview???? So much of it just hurt my heart but a lot of it just made me even prouder and jfc I have too many emotions rn pls tell me I'm not alone
…I mean…I liked the pictures?
I’ve been thinkin about this a lot. So I’m going to elaborate.
When it comes to just about anything to do with Louis this is 100% me
And while there were definitely parts of the interview that had me wanting to cry in a very not so cool way, a lot of it just didn’t quite sit well with me. I’m not surprised with how they’re marketing Louis, since this is the same incompetent “team” that’s been behind his PR for years, but the content of the interview just had me like
Let’s focus on the positive for a moment…he looks incredible.
But then as you start to add headlines to these photos it’s gets a bit…eh
Louis is so incredibly talented as both a a singer and songwriter and this narrative is disappointing because when you’re trying to launch someone’s solo SINGING career, exactly what good does it do to begin a headline with “Not the best singer”?
Which is why when people praise this article saying how great it is I’m like
There are certainly very honest and raw moments in this article, and I do think it was well written. The parts of actual dialogue are gripping, but the way in which they’re framed sells Louis short in my opinion. I can’t sit here and say, “Wow this part was great and I’m just going to ignore all the other bits that kind of stuck out as odd to me.”
They are using the same, and I mean the EXACT same, marketing tactics that they used with One Direction.
They’ve always tried to sell him as this working class Donny lad figure, which I’m pretty sure is why his relationship with Jamie Vardy has been so heavily publicised (aside from the rumours that he’ll play him in the biopic), but they’ve really made it sound like if he hadn’t made it into One Direction that he’d be mining coal somewhere right now…
And as ever, his image is tightly wound around a heterosexual “he’s taken” narrative.
The difference between the use of “girlfriend” and “partner” is significant in that it implies permanence and adding fatherhood to that really shows how aggressively they’re veering away from targeting a young female audience demographic in terms of traditional marketing. They managed to put all that information into this article without any actual words from Louis.
The unfortunate thing about this article, is that the two things Louis actually talked about the least are now becoming the focal point of the narrative.
Like, okay. We get it. He is doing the sex with the women. And all these seemingly random pap shots and snapchat cameos are suddenly coming out of the woodwork and they still can’t get a new quote about it…
What concerns me is that they’ve used their first opportunity to market Louis’ solo career this way. The end of the article is oddly dark and unsettling…
What the hell even was that? Like a pat on the back and a “Good luck kid,” as he chain smokes into the sunset? The vibe was very
And yeah, there have been some aggressive injustices in Louis’ life, no one should have to lose their mother that young and that suddenly, and I thought that part of the article was extremely well handled and verbalised. But, as someone who has appreciated Louis’ talent for years now, this article really didn’t have to make his insecurities the focal point. He didn’t have to diminish his existing collaborations by saying that he couldn’t get “big names” in the studio with him, therefore now isolating himself from pretty much everyone in the music industry. And the fact Simon Cowell got a nod in the article was like, “Hi! I’m a red flag!”
Like, Jesus Christ, he was put in a boy band, not sent to war. And if you’re telling me that Simon Cowell can’t pick up the phone and get big name writers into a room with Louis Tomlinson then I don’t know what to say. What bothers me the most is that this entire article sounds like a regurgitated speech from Simon Cowell that he probably used to manipulate Louis over the past five years. Despite his HUGE fan base, which has made him the most engaged with celebrity on Instagram, someone is still telling Louis he isn’t a frontman, when he has a global audience telling him the exact opposite. This article makes it sound like Syco is taking some kind of chance on one of the most successful musicians of the last decade. Louis wrote more of One Direction’s songs than any other member and there’s absolutely no reason to make his debut album sound more dramatic than Dunkirk. Like, “In a world where no one believed in him…Louis Tomlinson had to learn to believe in himself…COMING SUMMER 2017!”
Anyway, I’m crying in a cool way over how gorgeous Louis looks here as a dramatic cat lady.
And now it’s time to sashay away. Thanks for listening!
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