Elliot Lim - Childline
A lot of animation that I see is being used to help explain new tech projects and services. The more of them I see, the less powerful they become as a method for communication, and as someone that looks at animation a lot it has lead me to question the effectiveness of the medium, and if it’s becoming a little self-absorbed. This, however, is an example of animation being used very effectively. The combination of visual transitions and sound design make a strong case for animation, and show how important it can be in folding time and space together to pack a powerful punch.








