Blogger outreach is more PR than social media
Blogger outreach is more PR than social media
The current catch-all these days for what I do is ‘social media’. Unfortunately, when what you do is described as such, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006, I developed a strategy of blogger outreach that allowed me to reach out to more than just 25 top-tier bloggers by hand but to…
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