Anthropology Fieldwork: Toblerone
For this fieldwork I am examining chocolate producer, Toblerone. Toblerone is a Swiss chocolate manufacturer which was acquired in the 1990’s by Kraft food, now named Mondelez International. Toblerone has limited availability within the United States however it is/was popular is some portions of Europe.
Mondelez International acquires its Cocoa from several international regions including Peru, South America and the Ivory Coast. However, reports indicate its largest supplier of raw Cocoa is Ghana in North West Africa.
Ghana’s economy is heavily reliant on Cocoa production. Cocoa production takes a significant role in Ghana’s agricultural GDP. Â
Cocoa production, which has increased through both productivity growth and area expansion, now accounts for nearly 8 percent of GDP, 25 percent of agricultural GDP, 28 percent of foreign exchange earnings, and 5 percent of government revenue. Cocoa farmers have been among the main beneficiaries of the poverty-reduction effects associated with the recent economic growth. The incidence of poverty among cocoa producers was higher than the national average in the early 1990s, but it has gradually declined to a level significantly lower than the national average. Cocoa producers have received increasingly higher prices in recent years, with global price increases largely leading the way until about 2003, and larger shares of prices going to producers since then.Â
Ghana is an unconventional producer/exporter of Cocoa, compared to many other nations. The Ghana Government has taken an active role in the production, marketing, and exportation of Cocoa. This is conducted through a Ghanaian Cocoa Board which creates and enforces cocoa regulations for the purpose of improving Cocoa producer conditions, as well as collecting producer and buyer taxes.
The Cocoa board has significantly improved conditions within Ghana for Cocoa Producers incomes in the country, particularly in the northern regions.Â
In 1999 the government developed a strategy to increase production from nearly 335,000 tons to about 500,000 tons by 2004-2005. That goal has been met, and the government is now aiming to increase production to about a million tons by 2010.
Not all aspects of Ghanaian Cocoa productions has been improved, however. Many small cocoa producers use all family members in producing the family income, including children.
A man, woman, and five to six children typically work a unit in Ghana. Farming cocoa isolated areas without adequate infrastructure involves as many as 28 processes, in which children sometimes participate. Cocoa production needs to be “modernized” through labor-saving innovations and labor-substituting capital inputs to discourage or reduce the need to use children (Sarpong).
Efforts have been made by the Cocoa board to advocate increased use of modern Cocoa production technology in Ghana, with some positive results. This includes increased use of pesticides and crop rotation to reduce the need to clear additional cocoa farming land. The Ghana Cocoa Board has explored numerous alternatives in an effort mitigate any negative aspects of Cocoa’s impact on Ghana’s. While balancing the country’s economic needs, environmental impacts, and societal needs are an ever changing balancing act, significant economic improvements have been created for by the Cocoa Board.
It is not sufficient of course that cocoa producers benefit from increased productivity or higher prices; the more important question is whether they produce enough to meet their livelihood needs. Recent surveys suggest that cocoa producers have become better off in recent years (Jackson).
In summary, the conditions for Ghanaian Cocoa producers have improved as a whole, Chocolate production, for companies like Toblerone producer Mondelez International, has been a vehicle for reducing poverty rates in Ghana, even if some non-ideal social and environmental conditions are experienced as a result.
References https://www.odi.org/events/434-production-markets-and-future-smallholders-role-cocoa-ghana









