Retail Lessons from the universe: I never use retail to set lessons or awaken people’s minds! But why not ? I should.. Here goes: Duane Reade made their fortunes on knowing exactly what 40,000 items to carry and exactly where to place them. If they carry apples in a basket and display “gossip mags,” both right up front, they have a retail science reason why. And only other Merchants of retail get their “tricks.” The apples represent the basic food group always associated with life and health and even knowledge. Duane Reade is trying say “welcome to health and knowledge.” The smut magazine with sexy headlines helps sooth the average anxious mind of worries of their existence because things are too real. Nothing drowns you in distraction better than tabloids, even if you don’t read or eat the apple, the message is like barbecue smoke. It makes us hungry to consume. These items say “don’t worry you’re still here, now go downstairs and consume.” It’s soothing to see these two items at the front entrance especially if you are doped up at 10 pm on pain killers and just need toilet paper. Maybe you’ll buy razors and tooth paste too. Even if you’re not doped up and just need a nail clipper and some qtips it’s very comforting. Very powerful retailing in action! Kudos! (at New York, New York) https://www.instagram.com/p/Bn3geT_nnFr/?utm_source=ig_tumblr_share&igshid=vbzybj151ow7

















