The Consumer's Voice - making your dollars speak
Back on the issue of sustainability, the more I delve into it, the more I have come to realise what a slippery term it is.
My favourite interpretation is perhaps EPA’s.
EPA reasons that “everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment”.
With this in mind, sustainability is about “creating and maintaining conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations”.
Sure, we say. But this sounds massive, like something only the power-wielding big guys (i.e. government and corporations) can pull off. OR screw up for that matter.
Does the average man really have no say over the issue? Not true.
We can make our wallets speak on our behalf through our consumer habits. Sustainability comes under the big umbrella of ethical consumerism. Every time you pay for a product, you are making a vote. Your dollars are telling that you condone and endorse the corporation's practices.
For example, much of the paper products in my native South-east Asia is produced by two mega-corporations – Asia Pulp & Paper(APP) and Asia-Pacific Resources International Limited (APRIL), both of which have destroyed vast stretches of native tropical rainforest in Sumatra, Indonesia for paper pulp.
By buying APP and APRIL products, we are literally feeding the corporations that turn highly biodiverse native rainforests into toilet paper!
So what can we do? Use the Ethical shopping guide!
If you reside in Australia, you can download the app to help you make smart snap decisions right in the supermarket aisle. ( Issues covered are worldwide and so even if you live elsewhere, there's still lots you learn from this guide and apply the principles locally. Or you could find a local guide that works for you.)
This guide covers lots of issues like my pet topics overfishing and food miles, and beyond (such as palm oil, factory farming, child exploitation and packaging). And it has done all the home work for you so all you have to do is check your favourite brands against a list.
Corporations depend on our dollars to sustain their business, so each consumer holds a unit of power in his/her wallet. If we band together and speak with our dollars, we can force corporations to listen and change.
Pick your pet issue and make yourselves heard today!









