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YOU ARE THE REASON
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@marketerinnewyork-blog
How CMOs Can Improve Company Culture To Attract Top Talent
At Transformational CMO Assembly this week, we heard from keynote speakers Miki Racine Berardelli, CEO of KIDBOX, and Eileen Campbell, founder of Womintuition, as they shared their experiences as marketing leaders transitioning to business leaders.
When asked how many of the CMOs present at the event cared for and worked on company culture, 90% of the audience shot their hands up in the air. AndâŚ
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Digital Transformation Calls For A New Kind Of Communications Leader
Digital Transformation Calls For A New Kind Of Communications Leader
Shutterstock Image.
Article originally appeared on Forbes Communication Council.
Digital transformation has changed how we communicate with our customers, colleagues, and friends. The digital age demands a new kind of communications leader.
In my career, I have been truly fortunate to meet some of the worldâs best leaders. Although unique in how they leverage digital in business, they shareâŚ
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Key Takeaways From Advertising Week New York #AWNewYork
Key Takeaways From Advertising Week New York #AWNewYork
Last week, I spent some time at Advertising Week New York.
A fantastic annual event, sessions included content on Data, Storytelling, Leadership, Creativity, AI & Cognitive Computing, Evolution of Video, and more.
Here is a quick rundown of the takeaways from a few of the sessions I attended.
Video: Connecting People, Reshaping Marketing moderated by Carolyn Everson, VP, Global MarketingâŚ
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Artificial Intelligence is Finding its Feet in Retail
Artificial Intelligence is Finding its Feet in Retail
Ikea, the major furniture retailer, has been dabbling in augmented and virtual reality.
Recently the company launched a survey to gauge how their consumers really feel about artificial intelligence. This indicated that Ikea is looking to AI and virtual assistant capabilities, to improve customer experience. The survey, called âDo You Speak Human?,â was created by Ikeaâs Space10 innovation andâŚ
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How To Use Technology To Automate Authenticity
How To Use Technology To Automate Authenticity
Originally published on Forbes via the Forbes Communications Council.Â
Marketing has never been more complex. Staying ahead of the latest trends and technology is a full-time commitment.
The next challenge to arise is how you balance two competing trends.
Authenticity and automation, according to their definitions, do not mix. In fact, they are opposing ideas. However, both hold equal importanceâŚ
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Why Social Media Shouldn't Be a Component of your Marketing Strategy
Why Social Media Shouldnât Be a Component of your Marketing Strategy
You canât have a conversation with a marketer these days without them mentioning social media at least three times.
United Airlines
The airline company underestimated the power of social media recently when United forcibly removed 69-year-old passenger David Dao against his will from United Flight 3411. The flight scheduled to leave Chicago for Louisville on Sunday evening, April 9 became anâŚ
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Welcome To Conversation Marketing
Welcome To Conversation Marketing
Noticed how your marketing gurus are all talking chatbots and messenger apps?
Well, thatâs because in recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of aâŚ
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No Laptops...Just Our Brains And A Whiteboard
No LaptopsâŚJust Our Brains And A Whiteboard
Photos by Nick Peacock-Smith Yesterday, we ventured out of the office to the local WeWork space for a brainstorming day. The combine forces of the Marketing and Client Services teams sat down and tackled some of the challenges that have come up over the first half of this year. Not only that, but we looked at ways that we could add a little extra to our conferences for our attendees. Focusing onâŚ
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[INTERVIEW] How to Break Yourself to Make Yourself with Sarah Robb OâHagan, CEO, Flywheel Sports
[INTERVIEW] How to Break Yourself to Make Yourself with Sarah Robb OâHagan, CEO, Flywheel Sports
And itâs finally here! My interview with Sarah Robb OâHagan, CEO, Flywheel Sports is finally edited and ready to share.
It was truly a pleasure to sit down with Sarah at our event Digital Retail Transformation Assembly.
What was really poignant about our discussion (as a twenty-something), was the advise she would give herself ifâŚ
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An Evening at the Marketing Hall of Fame
An Evening at the #MHoF #Marketing Hall of Fame
Last night I headed out to the Marketing Hall of Fame Induction Ceremony, organized by the New York American Marketing Association.
Was a great night. The 2017 inductees were
Gary Briggs, vice president, chief marketing officer, Facebook
Jon Iwata, senior vice president, marketing and communications, IBM
Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The JimâŚ
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A New Waze to Get in Front of Your Customer
A New Waze to Get in Front of Your Customer
Over the weekend, I headed upstate to Hunter Mountain in the Catskills, NY to escape the city for the weekend.
As we settled into the hire car and plugged in our phones, we downloaded Waze to get the fastest route to our destination.
Waze is the worldâs largest community-based traffic and navigation app, that leverages crowd-sourcing to providing real-time traffic and road info. Thatâs not all.âŚ
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Marketer in New York heads to Nashville - the home of country music, and venue of Digital Retail Transformation Assembly
Marketer in New York heads to Nashville â the home of country music, and venue of Digital Retail Transformation Assembly
Had a lovely week hanging out in the home of country music, Nashville for the Digital Retail Transformation Assembly.
As my first event for my new company, I was super excited to see what our products look like in real life.
It was fantastic!
I had the chance to also sit down with a marketing hero of mine, Sarah Robb OâHagan, who has just written a book EXTREMEYOU.
Once the video is edited, IâllâŚ
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The Marketing Unicorn - Myth or Reality?
The #Marketing Unicorn - Myth or Reality? #marketerinnewyork
A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage.
Take Starbucks for example, who last week launched their âUnicorn Frappuccinoâ, a brightly colored drink that changes color and taste as you drink it.
Starbucks announcement of the Unicorn Frappuccino on Twitter
With all this talk of unicorns, itâŚ
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5 Indicators That Marketing Is Taking A Step Back
5 Indicators That Marketing Is Taking A Step Back
Also shared on Business2Community >
The headline of this blog is purposely provocative. Marketing is not taking a step back in the sense thatâs itâs not innovating.
If anything, itâs the opposite. Marketing has never been so innovative, so forward-thinking.
By taking a step back, I mean to denote that Marketing is looking back to roots, examining its purpose.
âMarketing is the activity, set ofâŚ
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A Visit to the Museum of City of New York
A Visit to the Museum of City of New York
We found ourselves in Central Park this last weekend, after getting up early for a typical Saturday stroll. After a cookie the size of my face from Le Pain Quotidien, we decided to walk up Museum Mile and visit the Museum of City of New York. This museum is one of the best in New York and on my recommendation list to anyone visiting the city. One of the exhibitions that stood out to me was theâŚ
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âCloudsourcingâ â Crowdsourcing Storm Stella
âCloudsourcingâ â Crowdsourcing Storm Stella
Like many New Yorkers affected by Storm Stella, I spent the day working from home with the weather playing constantly in the background. New York City missed out on the predicted 24 inches of snow, ending the day with only 7 inches of snowfall recorded in Central Park.
Beyond the images of inches of snow and winds pummeling the Norâeastern states, something else stood out to me as a marketer ofâŚ
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How Do You Know When Too Much Email is Too Much?
How Do You Know When Too Much Email is Too Much?
Email is not dead. Email is the core of every marketersâ digital strategy and will remain so for some time. Social Media has tried and failed to knock email off its pedestal.
âThree-quarters of companies agree that email offers âexcellentâ to âgoodâ ROI.â (Econsultancy, 2016) (Source:Â https://www.hubspot.com/marketing-statistics)
When it comes to developing your email marketing strategy, thereâŚ
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