Marketing Intelligence

Advertising|Inspiration|Creativity

[bluaze]

Summer sunshine ☼

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Amazing!amazing!amazing!

A new way for you to make purchases on Twitter

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How McDonald’s fakes their food

Hope Bagozzi, Director of Marketing at McDonald’s Canada, takes you through the product shoot of a McDonald’s burger and the visual enhancement techniques they use to make it look better than it actually is.

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French agency Raison Pure Paris has created a very limited edition beer can for Dutch brewery Heineken—this innovative design uses cold-activated ink which only becomes visible when the can is exposed to a low temperature of 0 ºC, indicating that the beer is suitably cold enough to be enjoyed.

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The amazing "Mother Book" - Don't miss that 

[karenhurley]

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Clever ad!

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Watch the best summer campaign by NIvea

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Don't miss that ! Hellmann's Will Tweet You Recipes Featuring Contents of Your Fridge

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Watch the impressive Soccer Scoreboard that Audi created for World Cup 2014

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You should check this out, it goes deep .deeper and deeper

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Eyes on the road interactive campaign by Volkswagen

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The Game Before The Game

Watch 5 awesome advertising moments of Beats by Dre

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McDonald's Austria Simplifies Its Packaging for Vienna Design Week

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Vittel Refresh Cap

Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. 'Vittel Refresh Cap'. A tailor made cap that pops a flag every hour to gently remind you to drink. When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers' reactions and measure their behavioral changes. Initial findings show people drank more water during the day and enjoyed it!

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Scotch Brite sponge so confident in their product, they make it a water fountain base. Awesome idea :)

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Creative DHL magazine ad.