MKT4350

Syllabus 

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How to build your creative confidence

Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create... <i>(From The Design Studio session at TED2012, guest-curated by <a href="http://www.ted.com/speakers/chee_pearlman.html/">Chee Pearlman</a> and <a href="http://www.ted.com/speakers/david_rockwell.html">David Rockwell</a>.)</i>

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Audio~

Harvard Business Review Podcast

Standford Entrepreneurship Corner 

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Video~

TED/TEDx

Code.org

Khan Academy

Codeacademy.com

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Other Academic/ Business Resources~

Standford Virtual Crash Course in Design Thinking

IDEO Design Thinking for Educators Toolkit

The Creative Marketing Breakthrough Modl

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Academic Journals~

Harvard Business Review

MIT Sloan Management Review

Creativity and Innovation Management

Journal of Marketing 

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Popular Magazines~

MarketingWeek

AdWeek

Fast Company

Forbes 

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Suggested Reading~

Kelly, D & kelley, T. (2013). Creative confidence: Unleashing the creative potential within them all, Penguin Random House: New York 

Martin, R. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press: Boston, MA. 

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Required Text~

Designing for Growth: A Design Thinking Toolkit for Managers 

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Final Grade Calculations~

Your final grade for this course will be based upon:

Class Participation

15%

Assignments

15%

Quizzes/Exams

30%

Research Project

40%

Total

100%

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Suggested Course Project~

Using design-thinking principles, students will work together to design their own professional portfolio. Each portfolio will require demonstration of key course learning objectives and will be approved by the instructor in the form or a project proposal that will be submitted during the first month of class. Tools and tactics for a creative approach to the chose project will provide an opportunity for experiential learning of concepts introduced through lectures, cases, readings and interactive video/audio. 

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Assurance of Learning~

Quizzes

Final Project

In-class exercises/ presentations 

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Method of Instruction~

Lecture

Interactive video/audio

Readings

Case Studies

Group Projects 

Research Projects 

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Course Objectives~

Upon successful completion of this course, students will be able to: 

Demonstrate an understanding of major theoretical perspectives as well as contemporary research developments that have contributed to the understanding of creativity and innovation in strategic marketing management and integrated marketing communications.

Understand fundamental concepts in creativity, design thinking, storytelling and technology management and how these are utilized in contemporary marketing. 

Understand both the processes and a number of different tools and techniques to approach creativity and innovation in marketing planning and practice.

Understand how companies are coping in the rapidly changing and highly competitive global marketplace.

Illustrate an understanding of practical applications of major perspectives in creatively identifying and solving marketing challenges and developing/maintaining a personal brand. 

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Credit~

3 Credits 

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Prerequisite ~

MKT 3301, MKT 3305, or 3306, MKT 3312 or permission of instructor 

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Description~

A senior-level course focusing on creative and innovative approaches to identifying and addressing current and critical marketing- related challenges to enhance competitive advantage and maximize strategic adaptability in rapidly changing, technology-driven marketplace.  Individual, team and organizational creativity, design thinking, innovation theory and practices will be explored through exercises and projects designed to provide students with the opportunity to engage these processes in a variety strategic marketing activities and for personal branding. Fundamental technical skills for marketing in the 21st century such as coding and application development will be introduced and practiced.