My post about the mess that is trad pub editorial is going around again, and a lot of people are asking "so should I go indie or go trad?" and the answer is *it depends on what you're looking for*.
[I'm referring to "indie" here meaning self-pub and "trad" meaning a publisher, though most small publishers will lean closer to self-pub in terms of distribution and whatnot]
This has always been the answer, but the reasons behind it have changed a lot. People used to say "go indie if you want full control, go trad if you want someone else to handle everything else for you". This is only partially true. Even if you go trad, unless you are part of a handful of heavily supported titles, you will be doing *a lot* yourself. From editorial (I know people who were advised to hire freelance editors or sensitivity readers on their own because the publisher wouldn't do enough) to cover art (I know people who had to walk their publisher through getting them a decent cover) to cover copy (*I* had to rewrite the jacket copy for both of my books because the first attempt was inaccurate) to marketing, odds are, even in trad, you will be doing A LOT of the work yourself, but with more barriers because you don't *own* the print rights and can't stop the publisher from doing things you highly disagree with.
So what's the benefit of trad? DISTRIBUTION. If you are trying to put out the best possible book, I stand by the fact that indie authors have the ability to make *a way better product* than trad can because they can set their own timelines, make sure things are accurate to the book because things aren't being subdivided into so many overworked departments that haven't even read it, and cater to what works best rather than what seems the most profitable. The only limit for an indie author is the time and money they're able to invest into it, but once those things are present [and you can decide how much of each are needed for your book], they have significantly more potential than the average Big 5.
But indies lack *distribution*. There is still a lot of stigma against indie books that prevent readers from picking them up or lead to readers deprioritizing them when reading or writing harsher reviews. Many libraries, bookstores, etc. can't or won't stock indie books, and a lot of professional events bar indie authors from attending. This means that even if an indie book is flawless, they will inherently be gatekept out of places like Barnes & Noble, won't be present on cataloguing websites the industry relies on like edelweiss, etc. etc. This doesn't mean that indie books have *no* distribution, but there are massive financial barriers to entry when doing it alone, and even when you are doing the same marketing/promotion/networking/etc., that work goes significantly further when booksellers/librarians/etc. will go out and stock your book vs. when most will have to turn you down for one reason or another.
So to make this simpler, I think going indie is better for *the book*. It gives you the ability to put more time and effort into it, to ensure it meets your vision, to sink your love into it without having to boil out its uniqueness in favor of mass market profits. It also gives you the room to make sure the quality is up to your standards from editorial to formatting to cover design to quality of the print run. You don't have to cross your fingers and hope your publisher doesn't fuck it all up with AI or by working your team to death. You also get more knowledge about what is happening with your book (big pubs often withhold important information or straight up lie), which means you can coordinate more effective marketing campaigns than you would if say, your publisher decided they no longer cared to market your book (which happens for most books). Finally, publishing likes to do a two-month book lifespan, meaning most books stop getting any sort of in-house support two-months after release or earlier. If you want your book to stand a chance of finding an audience slow and steady (as in, the organic way books spread), you won't get that with trad pub.
However, trad pub is better for *the audience*. If you're writing for kids or teens especially, it will be VERY difficult to reach them going indie because indie thrives mostly on ebook sales and eretailers, which minors have less access to. Getting an indie book into schools and libraries is hard if not borderline impossible, and that is how most books reach kids and teens. On top of that, you likely won't reach most indie bookstores, most libraries, and won't be allowed at many conventions and events (even if you pitch yourself), which will limit who you can reach to people who readily shop online and use social media. There are many access points in getting your book discovered that, even if you *had* a large sum of money, would be denied to you by virtue of being indie. This makes discovery harder (even beyond marketing) and means that even people who *actively want your book* may not be able to get it if it's not distributed to their country, a store they can access, their library, etc. If you're writing to reach a wide audience, something that you think is educational, or that really serves an under-served demographic, trad makes it much more likely you will actually reach those people.
Now, obviously this is just my two cents. You can choose to go trad or indie for literally any reason, even just because you like the idea of getting published by a Penguin. I don't care. People's experiences also vary, and you could be that super lucky 1% who gets doted on and everything is handled for you. This is just a big picture summation of what I tend to see for the average, midlist or quiet title. But trad is notoriously opaque and a lot of people don't realize the advances indie has made in the past 5 years and also don't realize how any of this stuff works behind the scenes, so here's some info from your local hybrid (I do both) author. And if you found this helpful, consider checking out my next book, which is now funding on Kickstarter until Oct 12th.
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