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USING COLOR

One of the most overlooked aspects of digital posting is the use of appropriate color. My favorite resource is from Pantone Color Resource They publish each Season’s newest colors–trends and in demand themes for fashion and home. Take advantage of their research and being to incorporate the season’s newest, hottest colors in your headers, newsletters, emails, and social media posts. We Think…

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5 Valentines Posts To Do Right Now

I am a huge supporter of the Annual Content Calendar for social media posting. With Valentines Day fast approaching its time to get serious about using it. So I will start with a few statistics and then share five ideas that you can incorporate in your posting efforts over the next couple of weeks. Let’s Start With The Numbers by Statistic Brain $116.21 is the average amount people spend on…

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#content #marketing #posting #Social Media #valentines day

Branding Is What People Say About You

The hardest concept for a business owner who has been around for more than ten years is “Branding.” Branding was your logo. Branding was your Est. Date. Branding was the product. Branding was actually never those things, but it was easier back then to draw in customers with those details. Today, in the Digital World, Everything is About Information. Our hand-held devices are the authority on just…

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#branding #marketing #Social Media #thought leadership

Your Business Needs The Digital Touch

Are you thinking this is a SciFi post about virtual realities? No Sir, this is about your business success. The “digital touch” I am referring to is CONTENT. And “content” is not some technical, marketing lingo. It is your new reality as a business. It is something that has to be accepted, learned, and given priority to help your business grow. Here is a definition that I like: Content:…

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#blogs #business #content #google #Social Media #writing

Your Digital Footprint: Are Your Potential Customers Finding You? Edit article

Basic digital marketing strategy begins with a review of your social media/digital footprint. The confidence that people and businesses have when asked about this process is very alarming to me. Why? Because in 2017 most of us should be aware that no matter how much you post or where you post–your life and business are no longer private! Everything, and I mean just about everything, can be found…

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#content #Inbound Marketing #marketing #social media marketing #thought leadership

Damn, You Missed Your Exit. What Now?

Damn, You Missed Your Exit. What Now? Maria Bereket originally published on LinkedIn Social Media Consulting | Brand Innovation | LinkedIn Strategy | Small Business Specialist | Speaker Who has time for delays? Business is slow, the days are shorter and shorter, and did anyone realize that Christmas is like six months away? Now you have that nagging feeling that everything is out of control.…

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#executive #futre #preschool owner #reality #small business #small business marketing #Social Media

Eventually an Egg Walks!

I still remember the first time I got behind the wheel in my driver’s ed class car. After two weeks in class, I finally got to sit in the back seat waiting for my turn to drive. When I finally got into the drivers seat, I was informed that I would be getting on the highway. I recall feeling as if I would throw up as I approached the “on ramp.” My instructor, a retired policeman, kept telling me…

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#drivers ed #marketing #small business #Social Media #yellow pages

The Awkward Feeling of Standing Out

What if Prince had decided to be like Hall & Oats, Billy Joel, or U2? Those were the top names when he recorded Purple Rain. He didn’t choose to have the same 80’s look and feel of those other guys, no, he became different because he was different. And his career grew larger than life the more “himself” he became. Today it doesn’t take songwriting or a purple velvet jacket to become a “pop…

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#Blogging #branding #marketing #pop star #Prince #Social Media

BRAND YOU. It's Time To Become You.

BRAND YOU. It’s Time To Become You.

It’s easy when it’s easy. You know, to do things “the way they have always been done.” To set aside our desire to be heard and recognized for our work and let the “other guy” take the credit. It is even easier sometimes to forget our successes and hold our errors close to our hearts so that we don’t lose the memory of all the pain and agony of doing something new or different. It feels easy to be…

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#career #marketing #Personal branding #Social Media

Distraction or Reluctance? It's Time To Decide.

Distraction or Reluctance? It’s Time To Decide.

“To stand out from the swell, we must quietly say only what it is important. Briefly and with care.” (Brian Solis) In our changing world, we must know when and how to communicate our purpose and vision without becoming lost in the noise, or deemed irrelevant from the method of communication we are currently using. It’s time to decide if social media is a distraction or part of our reluctance to…

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#branding #doctors #employee advocates #employees #Facebook #lawyers #marketing #Preschools #recreation #small business #Social Media

Transparency is the Enemy of the Outdated.

Transparency isn't the Enemy

It occurred to me, as I was watching three days of recorded nightly news, that we are in the most exciting time of history! Annoying of course, but exciting. For those of you who want to tangle and fight over politics–please don’t read any further. This is about The Digital Divide of Generations, and I am using politics to illustrate a point. Let’s start with the obvious: Bernie Sanders is…

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#bernie sanders #donald trump #hilary clinton #innovation #leadership #Millennials #politics #Social Media #transparency

A Different Perspective

When Your Life Experiences Matter At a recent conference, I was stopped after my talk by a woman who thanked me and then told me that what I said didn’t apply to her. Ok. My topic was Using LinkedIn to Build Your Personal Brand. She was convinced that she had “no brand” and that when someone (like her) worked in so many different fields and jobs, there was no way to build a brand. Now I was on…

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#branding #career #career reinvention #experiences #jobs #linkedIn #Personal branding #Wisdom #work

"The Cost of Being Wrong is Less Than The Cost of Doing Nothing": How To Change In Two Steps

“The Cost of Being Wrong is Less Than The Cost of Doing Nothing”: How To Change In Two Steps

Wise words from Seth Godin. Whether in your business or your personal career, refusing to accept change will cost you more than the cost of changing. It is a mouthful, but it is real. And if anything were “more real” than ever, it would be this: When you stand on your sinking ship of denial, well you know, you sink. And I get it, change is hard (so very hard indeed!). Who has the time to learn…

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#branding #career #change #mission statement #Personal branding #small business #strategy

The Innovation Myth

When we walk in another's shoes, change happens

“Innovation has nothing to do with how many R&D dollars you have… It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” -Steve Jobs The Innovation Myth I have just finished yet another article on innovation in the workplace. I find it interesting that companies, so very focused on “innovation” of new ideas and problem-solving, have not taken a moment to…

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#business #change #corporate ladder #employee retention #innovation #leadership #Millennials #workplace

Navigating Change

Reprinted from LinkedIn. The above image is courtesy of a Trends Webinar by Getty Images. What!? I don’t know about you, but when I saw this image I immediately loved it. The child’s expression just made me so excited. The cool color of the glasses! The future! Just think of all the possibilities that this small child was going to experience! My enthusiasm, however, was not met with same…

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#brain #change #innovation #leadership #Lost in Space #naysayers #virtual reality

We Are Creators, Not Consumers.

Reprinted from LinkedIn www.LinkedIn.com/in/mariabereket Jan 22, 2016 The power of content is what lives inside our greatest ideas. The intellectual depth, desire to know and creative intelligence that we each possess is absolutely astounding. Most of us become paralyzed by the process of harnessing our gifts into words. Plagued by fears of not knowing enough and guilt over the envy of those who…

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