Okay, so I find the history behind this discussion really interesting, because there are two things that stand out to me. One is the thought AO3′s culture is equivalent to LJ circa 2010. This is almost true, except you actually have to go back further. Ao3 and Dreamwidth are both specifically trying to recreate the fan culture of Livejournal from 1999-2007, and I can say that with some authority because A) I was there (olllld) and B) both were founded in 2008/09 as a direct response to the shit happening on LiveJournal and Fanlib.
The other thing is the idea that anon-harassment culture started with Tumblr. Because, kiddos, did it ever not. Tumblr is very much Fanfiction.net circa 1998-forward. (That’s right, FF.N was basically always awful.) But how we got from there to here is actually really interesting And tangly. And long.
Up to the late 1990s, fan communities were often small and decentralized because there was a huge fear that fans would be targeted by content creators if they drew too much attention. Since several authors (Anne Rice, Mercedes Lackey, Anne McCaffery) actually DID issue cease&desists to fan creators, it’s kind of understandable where the fear came from. It’s also why you still see fanfic floating around with disclaimers, something young!tumblr loves to mock.
Harry Potter changed *everything*. Like, I really can’t emphasize how much. Fanfiction was always there, being shared on email lists or privately hosted or literally mailed cross country. But Harry Potter hit BIG in 1997. It had a massive crossover appeal that hadn’t been seen since probably the original Star Trek, and the baby Internet was all. over. it. If you weren’t there, imagine Twilight. But bigger. And J.K. Rowling stood out from other creators by condoning fanfiction in her very early interviews. Not to mention there was a lot of down time between books and, as you might know, the fans do not do well unpoliced.
This led to, I’m not kidding, an explosion of sites like FF.N. I don’t think a lot of younger users get how revolutionary AO3 is: not just because it created a safe space, but because of how much it’s done to centralize fanfiction on the internet. We used to get our fix through webrings and e-serves, so in the late 90s/early 00s we thought nothing of having dozens of scattered fanfic sites.
At the same time, the Digital Millennium Copywrite Act was coming down. The legality of fanworks was getting more and more complex. And no one knew how to handle these questions, because they had literally never come up before. When it was just authors going after individual fans, things usually went quick and brutal. Fans had neither the money nor the legal teams to stand up to creators, even if (as we were slowly beginning to realize) we had a strong case to create and share fanworks. So, if you got hit with a takedown notice, you took your fic down and laid low, hoping to avoid any further interest.
But now the legal burden was shifting from individuals to well-funded corporations. Fanfic.net and LJ didn’t want to shut down their fan-contributors, who were creating a huge stream of free content and bringing in advertising revenue. At the same time, they didn’t want to get shut down by a lawsuit if Lucasfilm found Han/Chewie smut and decided to go after the real money. The next 10 years were basically all of us – authors, fan creators, website executives – stumbling through brand new legal territory and figuring it out by trial and error. FF.N erred on the side of caution by becoming more and more restrictive. They shut down the entire Anne McCaffrey and Anne Rice sections, and eventually banned “pornographic” fanfiction from the site in an attempt to cover their legal rears. (It backfired, unsurprisingly, because say what you will about fandom: we like our smut. Also, FF.N had other issues that we won’t get into here will discuss shortly.) A bunch of other sites folded or waned in popularity as fandom wars divided the fan population. Authors scattered to the winds, and a lot of them ended up on LJ.
LJ started out very user friendly. We’re talking an open source code, an almost entirely volunteer staff. Even after it was sold to 6Apart in 2005, LJ was pretty permissive. A lot of that had to do with the aforementioned DMCA, which protected ISPs and hosting corporations. Like I mentioned above, a lot of the migration from FF.N to LJ (as a place for fanfiction SPECIFICALLY) came when FF.N started banning explicit fanworks. Why? Because FF.N targeted these fanworks based entirely on user reports. “Tell us if you find porn,” FF.N said, “And we’ll take care of it.”
Backup real quick. LJ, in many ways, set the standard for online privacy in a way that was far ahead of its time. Friendslocked journals were the norm rather than the exception and many, many communities disallowed anonymous commenting. (I’m not saying LJ wasn’t toxic as fuck, by the way. It is 2017 and let’s all have a moment of acknowledgement for how terrible LJ culture actually could be.) But LJ, on the whole, was much, much better at self-policing than FF.N. On FF.N, all of your stuff was out in the open. It was just there. Anyone could read it, anyone could report it.
And these two sites coexisted. All BNFs had a private journal and a public FF.N page. So if I hated someone and I wanted to harass them off the internet, on LJ, I’d have to make multiple sock puppets and concoct elaborate multi-journal ruses to do it on LJ (haha, who would do THAT?). What am I to do? Simple: Head off to FF.N and anonymously flame them there!
FF.N became synonymous with anonymous hate long before the anti-smut censorship came down. But once those rules were in place, the system was rife for abuse by the Purity Police or grudgewankers. Waaaaaaaaaaaaaay before it was cool to dm “kill urself” to someone on tumblr, it was happening on FF.N. All you, the early internet user, had to do was post a report link for your rival’s FF.N account on your LJ. Hate a pairing? A kink? Why not post a scathing rant, link included, to this captive audience of ALL YOUR FRIENDS.
Yeah, this system had no room for abuse.
So. FF.N opened the door and fandom came rushing through like the raging assholes we are. Certain Fandoms Alluded To Previously got so deeply divided that they split and formed their own fanfiction archives that occasionally rained hate on each other. Everyone else slowly withdrew to LJ, where locked communities offered some level of protection. Then, irony of ironies, fandom as a whole got targeted by the purity wankers. And of course, of course, it came back to Harry Potter.
It’s 2007. Things have quieted down since 2001, when certain unnamed people’s fics were targeted for plagiarism and deleted from FF.N even though, just to be clear, they actually were plagiarized and, while there was an element of mob persecution, the actual fact remains that the work in question was legitimately in violation of FF.N’s TOS.
Ahem. It’s 2007. And everyone’s fairly chill. Creators are far more comfortable with fanfiction and fan creators are confident in posting their work so long as they aren’t profiting directly from it. Hosting sites, meanwhile, are profiting from fanworks, but they’ve got the legal shield of the DMCA to hide behind, so they’re feeling A-OKAY. And then Warriors for Innocence appears. WfI existed before strikethrough, and they existed after, but they made their mark on fandom when they reported upwards of 500 journals, most of them fan journals and communities, to LJ. The theory runs as follows: 6A, the company who’d bought LJ 2 years prior, realizes that the DMCA didn’t protect them if the fan works in question are “indecent”. Compounding this, 6A is already trying to clean up the famdomier aspects of LJ. Either they’re looking for a sale, or sites like ONTD are bringing in massive amounts of hits. WfI brings 6A a perfect hit list, and 6A goes to work.
So one morning we all wake up and find that hundreds of journals, including the pornish_pixies community and several BNF’s personal journals, have been deleted. Literally gone: a lot of the media stored on these communities has been purged forever. Hope you had backups. Also gone: large swaths of the Pretty Gothic Lolita community, Lolita book discussion groups, and rape survivor communities.
In a quest to rid LJ of “pedophilia,” 6A wiped out a large swath of ethically questionable fanfic, and woke a beast. Again: We like our porn. 6A took a step back and restored some of the deleted journals, but the damage had been done. AO3 was already being discussed as a response to Fanlib, a hosting site that wanted to charge for access to fanfiction. (Yes, if you’ve been following along, that was a terrible idea. But that’s a post for another day.) But as AO3 began to change and grow, creators specifically wrote provisions into the TOS that guaranteed a strikethrough-esque event could never happen on the site. A specific kink or pairing would never be considered a violation of the TOS. The onus was on the reader, not the author, to protect themselves with the information given. Basically, AO3 took the early fandom nugget “Don’t like, don’t read” and made it policy. When peole say AO3 grew out of Livejournal, they’re specifically referencing this. One event that proved ALL OF OUR LONGSEATED FEARS WERE TRUUUUUUUUUE.
Rising from the ashes of LJ, you also had Dreamwidth. I’m actually kind of surprised DW wasn’t mentioned in the OP, since it grew out of the same ideology as AO3. Run by fans, for fans, because LJ (which at this point had been sold to SUP Media) had no idea what it was doing. Also like AO3, DW went to extreme lengths to make a safe fan culture inherent to the structure the site. Stay within the law, and DW and AO3 will back you up.
It’s worth noting that Tumblr actually predates Strikethrough. But Tumblr, unlike DW and AO3, wasn’t designed for fans. It didn’t carry the legacy of Strikethrough with it the way AO3 and DW did. So I guess– I have no evidence, but I’m surmising – that’s how it fell into the role of Natural Successor to Fanfic.net and Livejournal. It’s kind of inevitable, actually, that since neither LJ nor Tumblr was made for fans, they ended up falling into the same black hole of fandom collision. Kinkshaming people off the internet for literally as long as there’s been an internet. And then, on the other hand, you’ve got DW and AO3, who’ve watched fandom rip itself apart AT LEAST 3 times and are determined not to let it happen again. DW and AO3: We haven’t cared about the filthy shit you’re into since 2008.
That’s it, folks. Fandom mom wrote almost 2k words on early fandom and now she needs a nap.
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