PLEASE READ THIS IF YOU WERE PROMOTING āCUTGATEā (OR ARE FAMILIAR WITH IT) AND CARE ABOUT THE LGBTQ+ COMMUNITYā¼ļøā¼ļøā¼ļø
THE SITUATION (quickly explained to people who arenāt aware of whatās happening):
S5E7 (āthe bridgeā) has a disproportionately negative rating compared to other episodes of this season on IMDb. this is partially because a lot of people were sharing a google docs file around social media which contained āproofā that many plot points and different scenes in volume 2 were subjected to censorship and cuts during the editing process, hence the decline in the quality of these episodes.
the emergence of this file, coupled with many peopleās already existing dissatisfaction and disappointment with the writing of volume 2, led to a movement called ācutgateā, which encouraged (among other things) downvoting episode 7 on IMDb as a way of getting Netflixās or the showās creatorās attention to their anger at vol. 2.
by review bombing and downvoting episode 7 you might think that you are helping to deliver the message to Netflix and the Duffers that you are disappointed or angered at the poor writing and handling of characters and pivotal moments in volume 2. the thing is: you are not helping to fight for the cause you think you are.
episode 7 is special because it contains the scene where Will comes out to his friends and family. by downvoting only episode 7, you are helping homophobes to push forward the message to executives and streaming services that people donāt want to see queer characters or queerness being in the spotlight in media. from now on they will have this weapon and will use this rating against us every time we claim that we want more LGBTQ+ characters and stories.
letās be honest here: netflix and executives arenāt going to look into the true reason of why people disliked episode 7. theyāre not going to look into ācutgateā or whatever, they will jump straight to the conclusion that Willās coming out scene is the reason behind that low rating, since thatās the ONLY episode in season 5 so far that has received this crushingly negative feedback. just for reference, by he time iām writing this, S5E5 has a rating of 8.2 and S5E6 a rating of 8.4, and they were also part of volume 2. all the other episodes in season 5 so far have a rating equal to or above 8.0!
i am not saying that you canāt be upset or disappointed at the way Willās coming out scene was written or with the fact that main characters were sidelined in vol. 2, etc. the point is though: forming an alliance or actively promoting/helping a movement that benefits homophobes is not the way to go about it (plus, ācutgateā has also officially been confirmed to be a false allegation). you are a 100% allowed to be mad at netflix or at the Duffers, but you have to keep in mind that season 5 isnāt over yet, the finale (the episode that bears all of the answers) is still not here. we donāt know how things will end so we shouldnāt jump to conclusions and act on them!
if it turns out that the suffer-bros really queerbaited us or that they kept mistreating and sidelining their queer characters or other important characters, etc., THEN we do have a reason to seek answers from them and to show our dissatisfaction towards the whole season by giving ALL of the episodes bad or mediocre ratings or whatever.
ā¼ļøYOUR ANGER AT SEASON 5 RIGHT NOW SHOULDN'T BE MORE IMPORTANT THAN THE FATE OF QUEER CHARACTERS AND QUEER STORIES IN MEDIA THOUGHā¼ļø
(iām also aware that bylers werenāt the only part of the fandom that were spreading this cutgateā conspiracy, but we all have to agree that there were MANY bylers who DID promote it or encourage people to downvote episode 7!)
ALRIGHT, SO WHAT DO WE DO NOW?:
to the people who promoted or participated in review bombing episode 7:
unfortunately, apologizing on tumblr for spreading 'cutgate' is not enough on itās own right now, the damage is way to deep (and too serious) to just leave things at that. what you should try to do now is to reverse this issue BY GIVING THE EPISODE A HIGH RATING (8+) on IMDb or your HONEST rating based on what you think the episode GENUINELY deserves (spoiler: itās definitely not just a single star!!)
to the people who didnāt participate/ bystanders:
please consider creating an account on IMDb and helping out! that would mean a lot! :D
also, if you know someone who could make an additional account (a parent, sibling, friend, partner, etc.) please consider asking them to use their account to help out too!
keep in mind that the thing that matters the most right now concerning the ācutgateā situation is that we get those ratings up to something more genuine and that we donāt let homophobes win!!
just to remind everyone that we can always downvote the entirety of season 5 (that is, after the finale gets released) if it turns out that we were queerbaited, but right now, regardless of whether you liked episode 7, we should all support Will, since that coming out scene was a really important moment for him although it might not have been perfect or according to everyoneās personal expectations.