Best 5 FMCG Companies in Myanmar
Fast Moving Consumer Goods (FMCG) are goods that sell out quickly and at a lower cost. Consumer Packaged Goods is another name for FMCG. Due to the high consumer demand FMCG usually has a very short shelf life. This short shelf life could also be due to the fact that some of the products are perishable. Things like soft drinks and confections have a high consumer demand whereas products like meat, baked goods and dairy are perishable products. These goods are purchased very often, rapidly consumed, have low prices and are sold in huge quantities. Once off the shelf, they tend to have a high turnover.
The Consumer Goods are divided into three categories which are durable goods, non durable goods and services. The durable products have a shelf life of at least three years. The non durable products tend to have a much shorter shelf life, less than a year. Fast Moving Consumer Goods make up for the biggest segment of the consumer goods. This falls into the non durable category as they have a short shelf life and are consumed immediately.
FMCG
Almost everyone in the world uses FMCG products every single day. These purchases are small scale purchases. We make these purchases at the grocery store, supermarket, produce market and warehouse outlets. These products include fruits and vegetables, toilet paper, soda, any alcoholic beverage, milk etc. This also includes any over the counter drug like crocin.
FMCG’s account for more than half the consumer spendings. But these spendings are usually very low cost. The consumers would probably be more excited and willing to display their Louis Vuitton Bag or their luxury car, rather than the coke bottle or crocin that they just purchased for less than $5.
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Types of FMCG
You must already know this by now but a quick recap: FMCG are Fast Moving Consumer Goods, non durable with a short lifespan. Also, rapidly consumed. There are several categories of FMCG which we have mentioned below.
Prepared meals: This includes ready to eat meals like frozen food.
Beverages: Any kinds of beverages like a bottle of water, juice, cokes, energy drinks etc.
Processed Foods: Includes boxed items like cereals or cheese products or maggi/boxed pasta etc.
Fresh, Frozen and Dry goods: Fresh food includes vegetables, fruits. Frozen foods include frozen peas or other frozen veggies. Dry goods include dry fruits or nuts like raisins or other nuts.
Baked goods: These include baked foods like croissants, bagels, bread, cookies.
Cleaning products: Oven cleaners, window cleaners, glass cleaners and baking soda.
Office supplies: The office supply consists of pens, markers and pencils etc
Cosmetic and toiletries: Makeup products like concealer and foundation, toothpastes, shampoos or any other hair care product, soaps etc.
A Competitive Market
Due to the FMCG market having a very high turnover rate, the market is massive and the competition very tough. Few of the world’s largest companies like Unilever, Coca-Cola, Nestle, Tyson Foods, Procter & Gamble compete in this market. These companies focus on marketing their products more in order to entice and attract more customers.
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