my process and reflections

[michmichthings-blog]

Monday 26 Nov 2018 Tuesday 27 Nov 2018 Wednesday 28 Nov 2018 We have hurried up these days and the accelerator is at the bottom right now… We have finished our service blueprint and we are almost done with all the layout. It's great to see that out assignment is taking shape now and we are soon ready to deliver.  It has been a good learning process and we have complemented each other very well in the group despite our diversity. We have disagreed a lot, but it has only strengthened our task. After three days of concentrated assignment-writing in a row, I now need some good sleep. Good night! :-) 

[michmichthings-blog]

Monday 22 Nov 2018

“In today’s rush we all think too much, seek too much, want too much and forget about the joy of just Being”  I think that in this period we really need to stop and actually enjoy the project. Enjoy learning. And enjoy the process we are all going through.  Before we know it, we are done. And then what? Then we will miss it.  Today we worked with the important model “service blue-print” 

[michmichthings-blog]

Monday 19 Nov 2018 Today we reviewed the exam content and talked about what was important to highlight in our assignment. I now know exactly what my blog should contain, and what we in our group have to focus on in the next 2 weeks.  I feel like the time is flying at the moment, and I need to collect my thoughts.

Finally we got the opportunity to ask the teacher some questions related to the project… And I can’t forget his last words to us “the next time I see you are for the exam”... 

[michmichthings-blog]

Monday 22 Oct 2018

Today we were visited by a guest teacher. In the beginning there was a lot of confusion, because the teacher thought that we had a project about Roskilde Museum...  We prepared a diasshow with a summary of our project. It was actually a great help to get some feedback on the project and listen to the others’ project. But the teacher had misunderstood our way of collecting data, and it gave a lot of confusion across the class.  I look forward to the next lesson where we will present our customer journey map. 

[michmichthings-blog]

Monday 16 Oct 2018 Even though it was autumn holiday, we decided to meet at the library to get an overview of our task. We are all in the East and West, and it took us a long time to discuss some of the problem issues.  The closer to the exam I come, the more I want to spend time on the project. It is a little stressful to know that there is about a month left before we have to hand in the assignment… But we are on the way! We got a workflow prepared and we decided that all of the group members should take a look at the assignment at home. 

[michmichthings-blog]

When I study the word “design” and come up with some examples on it, it seems soooooo simple to me, and I feel like I can make a new design in 2 minutes. But when I dig deeper, I know that it’s more complicated than I first assumed...

[michmichthings-blog]

#presentations Monday 8 Oct 2018 Today all the groups should present the article they have been chosen. My group had the article “implementing succesful self-service technology”. It was one of the most instructive lessons, because we had gone through so much exam substance. We also had the opportunity to discuss the articles and think about how we could use it in our own task...  At the beginning when our teacher said that we should present in English, I did not like the idea. It required extra courage to present in English, but in the end it benefited and I was happy to feel personal development.  After the presentations we could work with our IKEA-case. 

[michmichthings-blog]

#projectplan  Monday 17 Sep 2018

Today the lesson was canceled, so we decided in our group that we will stay in the school to make a project plan.  Our project plan contains all the things that is mandatory to have in the case like cover page, table of contents etc. Furthermore, it contains the models and analyzes we want to investigate. There is so many aspects we want to include in our IKEA assignment, but we have to be specific when we choose the direction. In our project plan, we also wrote what we week by week had learned in the classroom. It gave a lot of thoughts about how the substance could be used in our IKEA-case.  It was a big relief to get an overview of our IKEA-case and we can now allocate all assignments over time before the exam. I think that all group members benefited from this project plan. I did at least…. 

[michmichthings-blog]

After reading the article “Consequences of forcing consumers to use technology-based self-service” I can really recognize many of the points that are highlighted about the importance of having a fall-back option. When I have to try a new self-service technology, I feel confident when I know it is possible to get help if the service machine fails. It is nice to know that I can try the new technology without feeling alone if any problem arise.  I often recognize the feeling when I visit Føtex, where I always should make the decision about paying my goods to an employee or make use of the self-service technology. I often choose the self-service machines, because I know that I can find an employee just meters away from me, ready to help me. If Føtex were forcing me to use the technology-based self-service, by not letting me choose between the employee and the self-service, I will not like the feeling of not having control over the situation. Based on the evidence from the article, the costumer who feel forced to use technology-based self-service, may be more likely to make negative attitudes toward the service provider. This describes very well my feelings about the new technology. I want to make the decision myself, however I want to use the traditionally way or the new technology… 

[michmichthings-blog]

Monday 13 Aug 2018 My first day with digitrack! I was introduced to the teacher and the subject “digitrack”. We also talked about product and service, marketing thinking, the stakeholder model, self-service machines and something very exciting price and value. There is this one sentence that has got stuck to my mind since, and it is "price is what you pay and value is what you get.” Monday 20 Aug 2018 I learned about marketing thinking & technology based self- service in service businesses. What is markting, were we asked..... We should mention all the examples of self service, that would come to our mind. Some of them were: billing processes, payment, home banking, fuelling etc.   Monday 27 Aug 2018 Today was about branding and communications and on this occasion I read the article about branding. I think it's pretty awesome that Dominos negative spiral can be turned into something positive only by making use of branding. And their online sales increased by 74% from 2008 to 2009. The effect branding has on the company is huge...

Monday 3 Sep 2018 This day was about design thinking... Why is it relevant? Design thinking is user centered, collaborative, optimistic and experimental. The five phases of the design process: discovery, interpretation, ideation, experimentation and finally evolution.  Monday 10 Sep 2018  I heard about marketing communications & communication channels & word of mouth. After this, two Indonesian women came in and gave us some educational talks about Indonesia. One of them were talking about an app called GoJek and the history behind it and how storytelling through social media is a very effective. At first I could not see the meaning of learning about the different travel destinations in Indonesia, but when it began to deal with how branding played a major role in relation to the GoJek app, I understood the purpose of the lecture... Monday 17 Sep 2018 Today the lesson was canceled, so we decided in our group that we will stay in the school to make a project plan.  Monday 24 Sep 2018  Today I have learned something new stof about communication. What is the purpose of communication? And how can the customers be engaged?  It is relevant due to our group assignment about IKEA, to find out where the communications can be better.  We talked also about commercials, and we should think about the best of them we have seen in recent years? Many of them were shown in front of the class. 

[michmichthings-blog]

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