Jun 9, 2015
The blank canvas can be a daunting sight.As communicators, it’s one we’re faced with frequently. Another day, another article… Where on earth to begin?A little forward planning can be incredibly helpful when setting out the skeleton of your copy. Visualising your article and taking a stroll through your story before you begin will set you off on the right foot, providing clarity and direction and saving a lot of time. Starting with a trusted template and building in the elements of each section is one of the best ways to master content efficien
