Misfit: Behind the Curtain
Misfit is generally shrouded in mystery. We walk a very balanced line between transparency and intense secrecy. But now, we’re ready to pull back the curtain to allow you to peek in on some of the work that our company has been doing around the world lately.
From the highways and byways of North America:
This month and last, our collective head and heart of Misfit – AJ and Melissa – are on a 63-day and roughly 10k-mile tour of Shakespeare festivals, telling stories of the Bard’s impact in North America. The stories they gather are being featured at Shakespeare on the Road, which was a site built on the Misfit-developed theme called Legend. Legend will be released in limited supply this Fall, so sign up here for updates.
In addition to the many hats she wears, Melissa has been expanding her skill-set wardrobe to include hand-lettering. In a word, she describes the last few months as busy.
AJ’s summation of this time is encapsulated in the word adventure.
He’s been reflecting, as he drives hundreds of miles daily through the scenic beauty of North America (in a baller Land Rover), on the fact that he does his best work when he’s on the move.
Everything surrounding their current project with Shakespeare on the Road is full of art, beauty, and creativity - the perfect environment for planning future Misfittery.
Equally inspiring to him are the stories that he’s been gathering from Shakespeare Festival founders all over the country. Some of the founders are in their later years and their sustained commitment and passion for the festivals have made AJ think about how, when an old man, he’ll be telling similar stories about his work with the Misfits.
In the midst of traveling, he’s been doggedly working on other projects in partnership with conscientious and philanthropic organizations like Futerra, Sightsavers, and World Vision. Lately, business phone calls and emails are conducted from gas stations and cafes along the road.
From Canada: Misfit Press & Good Misfit,
Our Vancouver-based Princess of Organizing Chaos, Jessie, has been excitedly ironing out workflow processes with Fargo-based Wolftree Magazine, as Misfit Press now acts as their publisher. This is the first relationship of its kind at Misfit and figuring out the seemingly boring things like tracking sales and inventory is one of the most important aspects. There used to be jokes whispered amongst the Misfits about Jessie's spreadsheets. But, since these last few months spent developing her Excel expertise, that will be the case no longer.
Jessie is also pleased to announce that all Kickstarter rewards have just been shipped out to those who so generously donated to The Life and Times of a Remarkable Misfit book campaign. If you’ve yet to acquire a copy of this beautifully designed collection of inspiring essays, you can purchase a digital copy of the book on Amazon and leave your thoughts in the reviews, if you please. The print edition will be available to buy online in early September.
The digital and epub versions of Misfit Journal Two are ready. The beautiful HTML5 site is ready. Now, we are just waiting on the printing of the magazines before we can launch this baby into the stratosphere.
Additionally, Jessie works with Good Misfit to develop relationships that foster collaboration between Misfit and companies that hope to do good around the world. Last year she led Good Misfit’s windmill building project in rural Kenya. This year, Good Misfit’s project is being planned as I type. (Hat tip, profess your interest here if you who want to be involved in making real, tangible, measurable change in the world this Fall.)
Jessie has recently come to the realisation that creativity is not an innate skill, but something that can be developed. So, she’s challenging herself in the next month or so to develop her skills that lend themselves to creative direction of web design projects.
From the Philippines and Texas: Web Development
Dino holds down the fort at Misfit’s hub in the Philippines. He is a self-taught web developer responsible for making the world wide web a more beautiful place to visit. By his side is Jerome, a fellow mastermind and running enthusiast.
Right now, Jerome is excited to be working on a project with The Shakespeare Birthplace Trust and polishing up the website for AJ’s book, The Life and Times of a Remarkable Misfit, which will officially launch in September. In his spare time, he’s been learning about ancient battle tactics implemented by the Romans, which involved pigs being set ablaze to scare off enemy’s war elephants...we’ve got an eclectic team.
From the other side of the world, in Texas, comes the coding bedrock of Mr. Cebo Campbell. He has just been hired on to lend creative direction (and style) to Misfit’s many projects.
To add a woman’s touch, our graphic artist and layout co-designer Stephanie works alongside the dev boys to beautifully animate all that we do. The image design gracing the top of this update is a sampling of her craft.
With their powers combined, they act as Misfit’s dev crew and serve clients ranging from hotel chains to digital marketing agencies. Check out a gorgeous redesign they recently completed for The Row Hotel NYC.
Karen is the self-proclaimed neck of the company. She tells the head where to move and where to look. In plainspeak, she is basically one of the most organized people in the whole world. Her official Misfit title is Chief Maker of Mirth, and she consistently lives up to it with her joyful spirit and endless kindness.
Chloe is Chief Troubadour, the voice of Misfit on Twitter. You know those delightfully sweet replies you get when you start tweeting at us? Well, you have Chloe to thank for that. She’s stays on top of everything that we’ve got going on in the company and shouts it out so that you know about it.
These last few months, Chloe has been sifting through the glorious social media aftermath that accompanied Misfit Con. She’s working her tail off to make sure that the online world knows all about our amazing time together in Fargo. Even from afar, she’s feeling the positive vibes emanating from Fargo and said that she’s learning that people don’t have to be millionaires or “big deals” to make a dent in the universe – we just need to keep to our respective Misfit paths.
In a word(s), Chloe describes these last few months as fantastically-crazy.
From California: Twitgift & Package Distribution
Geni acts as the hands of Misfit. If you’ve received a package from us or our social enchantment venture, Twitgift, then you’ve benefitted from her labor of love. She boasts such enviable titles as Chief Ruffler of Feathers over at Twitgift and Chief Maker of Magic with Misfit, Inc.
In addition to designing and sending out all of the beautiful packages, Geni handles product research and development.
To ensure quality, she is monitored by a trusty feathered assistant named Retweet, who also works from the same Super Secret Bird Cave (office) with her.
This month, she lent her magic-making powers to Misfit Press by helping them send out the Life and Times of a Remarkable Misfit Kickstarter rewards and Wolftree’s latest magazine. (PS: if you’re curious to know how the Wolftree Mag + Misfit Press partnership came to be, click here.)
She also conducted a very hi-tech research experiment to test the resilience of her packaging. We shouldn’t even be sharing these findings…
This month, Geni learned that it is restricted to send butter substitutes to Canada and illegal to ship horror comics to the UK, which dashed a lot of our dreams for future ventures.
In a word, she describes herself as being blessed.
From Fargo & Scotland: Misfit Con 2014 & Wordsmith Residency
Our 2nd annual Misfit Con was a smashing success. We encourage you to read the wrap-up over here, yet even that comprehensive summary can’t communicate the feeling of community and inspiration that the city of Fargo so hospitably extended to our Misfits. For example, they let us take over a pedestrian skyway for lunch!
We’re continuing to send roots down into the eight-foot surface layer of rich topsoil in North Dakota by teaming up with local ventures like Dinner Ties, Fargo Startup House, and connecting with local artists, creatives, and entrepreneurs to see how we can continue to make Fargo a town that welcomes Misfits.
We're instigating artistic exploits in Downtown Fargo by offering up a prominent billboard for local artists to claim as their canvas. You can read more about these shenanigans here.
Our apprenticing Wordsmith-in-Residence, Dane, has been occupying our nest in the Red Raven Espresso Parlor and challenging himself to tell stories of Misfit’s work in the Fargo community, whilst stirring up some new ones.
He’s also been working to write from a Misfit-voiced third person, which has been an absurdly fun task.
Most recently, he's been tasked to undertake a reconnaissance mission to the Fringe Festival in Edinburgh, Scotland. While there, he's researching the many ways that Misfit could create more collisions between art and commerce in public arenas. He's also tenaciously committed to researching Scotch.
Keep up with his Scotland-related photos over at his personal Instagram, as well as Misfit's Official Instagram.
Dane’s been learning that there’s no better way to ingratiate oneself to another person than by eloquently repeating their own story back to them.
In a few words, he says that his first few months with Misfit have been an absolute blast.
Now, if you’re still with us, thank you, and we hope you enjoyed this tour of our ever-expanding Misfit empire. Be sure to reach out to us via the social medias or any other way you find feasible...and legal.
With lots of love and hugs,
PS: If you'd like to receive this official Misfit-wide newsletter, please sign up for the updates here.