Baltpool result-oriented identity Baltpool is an energy resource exchange established by the Lithuanian state to regulate prices between sellers and buyers, to act as an arbitrator in sales procedures. It is an online platform based on the auction principle, where buyers and sellers meet anonymously to trade biofuels. Design goals: Demonstrate Baltpool's result orientation through identity. Reflect a simple buying and selling process, a balanced balance of parties in transactions. Transparency, professionalism, impartiality are their values. Design solutions: After analyzing the categories and context of the customer's activities, we found many images suitable for creative interpretation. These are tree branches, roots, river flow, energy system drawings, data curves. In the synthesis of these symbols, we created graphic elements and a logo, which are described by keywords: energy, flow, change, movement, indicators. Completed works: Graphic elements, logo, retrieved identity color palette, found fonts, created icons illustrating categories and customer activities. Designed for office documents, graphs and charts. Website design and social page accounts, e-document templates, newsletters have been designed. Date: 11/11/2019 #baltpool #energy #exchange #identity #brand #logo #rebranding #corpotateidentity #officedesign #officedocuments #design #graphicdesign #flow #movement #orange #blue #moira #moiravisuals #marius #bartkus #lithuania #branding #brandidentity #brandingdesign #brandstrategy #brandingagency #worldbranddesignsociety (at Moira Visuals) https://www.instagram.com/p/CD4HMUfAdbW/?igshid=jzyyeogoehvo
