W2: PUBLIC RELATIONS
Today, we’re talking about the theories and practices of PR, and I’ll be countering some misconceptions about public relations, including the idea that PR is as easy as being able to talk really well.
Well, yes, Elle Woods, it’s harder than it looks.
We’re gonna go over the various kinds of PR and the reasons why PR is important not just in times of crisis. We’re also going to go over the six steps of PR issues management. And then we’re gonna practice them in the second half of class in agencies of our own.
The assignment is a change from what’s listed on the syllabus. On your Tumblr, please vote for which team did the best at our in-class PR activity and explain why you voted that way in less than 300 words. You cannot vote for your own team, because that’s too easy. As always, tag your posts!
My vote is for the NFL group. I believe that their strategy was the best thought out and covered all issues they are currently dealing with and will have long-term effects in stopping problems to come. The biggest problems people have against the NFL were brought up in there PR activity and each one was covered with a reasonable and smart approach.













