Get An E-Commerce Application For Your Fashion Brand And Increase Your Sales On Holidays
Summary: More than one hundred million individuals are using smartphones these days. It’s a technologically-driven market where luxury fashion brands and products have monumental gains to make through a mobile app. If you want to increase the sales of your business, then you need to design a mobile app. In doing so, you’ll be able to reach out to all your prospects and customers.
Even a few years ago, having an app meant you would be able to stay ahead of your competitors because you had technological innovation on your side. Now, however, innovation has an entirely different meaning, and it’s all about preventing yourself from tailing your competitors.
The future is all about mobile devices
You should take one moment to think about your customers. What do you know about them? If not anything else, you’re aware of the fact that they own smartphones. You’re also aware of the fact that they use it a lot, and probably more than you ever thought. According to researchers[1], an average adult in the US spends around three hours and twenty-five minutes every day using various smartphone apps. This value is only around fifty-one minutes on the web. It’s safe to say that only a handful of people access the world of the web via computers. Market researchers[2] found that 80% of the time spent by people includes spending time on shopping apps. The conclusion is simple enough. You can’t get a foothold in the market without e-commerce mobile app development solutions. If you want the writer of this topic to be honest with you, then you should know that you’ll lose the game against your competitor without a mobile application. In the modern world of business, only the one who adapts the quickest would survive. Even the strongest player won’t be able to do anything.
The design It’s important to state here that you shouldn’t bother with the providers of e-commerce mobile app development solutions who would provide you with an app that looks like a catalog. If you do, then you would end up wasting the e-commerce mobile app development cost. Just think of any retail clothing brand that has an app. If you download and use it, then you’ll find that most of them resemble a catalog. They just have an “order to store” option and nothing more. Only a few stores would let you purchase things with the shipment. The only word that comes to your mind is “boring.” Therefore, you need to be wise before asking for the e-commerce mobile app development cost. The problem The issue is quite a simple one. Most brands want to adhere to a distorted version of minimalism. They create an app that resembles hundreds of other apps with their logo. If you want your store to be the destination of hundreds of clients during the holidays, then your app has to be an integral extension of your brand. The content isn’t the only thing that matters. You need to surprise your buyers with the interface as well as the experience. Whenever someone opens your app, they should feel like they just entered a physical store. Whenever they swipe on the screens of their phones, they should feel as they’re touching your products. Therefore, you need to make sure that you don’t create something that your competitors are already using.
The importance of proof
You can choose any clothing e-commerce app randomly and explore it. You’ll find that it has several functionalities. However, most of those features are entirely useless. For example, there’s an online store that showcases its products proudly to its clients. What if someone likes a product and thinks about purchasing it later? He/she would look for a heart, star, or thumbs-up button to save the product. If such a button doesn’t exist, then the buyer would leave the app at once. Of course, he/she could take a screenshot and save it, but why would anyone do it when they have other stores that offer the functionality mentioned above?
Account creation
If you’re seeking the providers of on-demand customized e-store app development, make sure that they add a “create an account” button. When your customers create an account, you would be able to provide them with several basic functionalities, such as access to a wish-list. You’ll also be able to gather important data about your customers, prospects, and visitors. You’ll know what they like, what they want, and where they’re from. Once you gain this data, you can provide them with personalized content, and not just an advertisement. Yes, personalized content works better than advertisements when it comes to selling more during holidays and festive seasons. The checkout process
When it comes to the worst functionalities of randomly chosen fashion apps, the payment procedure wouldn’t probably be the first one on the list. After all, it’s the main reason why you need on-demand customize e-store app development services. Then again, most business owners out there make severe blunders in this particular functionality. They lose customers simply because they encountered problems during checkout. That’s why you need an account creating system. It would let your customer choose his/her preferred payment method and enter specific details in advance. Uniqueness
Finally, your app needs to appear unique. As already mentioned earlier, many apps look similar. Understandably, clients may think that you’re selling the same products as your rivals. It’s quite a dangerous situation as it may lead away to something much more inimitable. Nevertheless, there’s a solution, and it’s a simple one. Consider everything that defines your brand. Include things, such as the colors and fabrics, style and character, the mission and vision of your company, and everything in between. By utilizing these things, you will be able to differentiate your brand from others.
Resources:
[1] https://bit.ly/3metI3L
[2] https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
