My spouse and I were talking last night and the jeans problem came up so I want to talk about it with tumblr here.
The jeans problem was the favorite lecture one of my philosophy professors in college gave about the history of jeans and how it ties into capitalism/mainstream culture absorbing and monetizing any counterculture it encounters. So prior to the 1950s jeans were mostly an item of work-wear that you wore on the job as a farmer or factory worker or miner because they were cheap, durable, and hard-wearing. If you were off the job you'd wear what we'd call now dress pants or slacks. This changes in the 1950s when youth culture start wearing jeans as regular clothing, again because they're cheap, durable, and hard-wearing. But then jeans get absorbed by the culture and we start getting designer jeans, acid-washed jeans, pre-ripped jeans, and now we got people shelling out hundreds of dollars for "povertycore" aesthetic. And now jeans aren't even cheap, durable, and hard-wearing.
This came up because my spouse was talking about thrifting and spooky things (two of her favorite things) and how there was this trend of buying a landscape painting from a thrift store which was probably going to end up in a garbage dump and painting a sheet ghost on it to make it art millennials would like. But now you can go to Michael's or Home Goods or wherever and just buy a landscape painting with a sheet ghost on it, mass-manufactured by a corporation. The counter-culture once again being monetized and absorbed by the culture. It's the jeans problem again.





















