You don't have a blog?!? Billions of internet searches are conducted on the internet every single day. If you have a blog, these searches represent a steady flow of potential customers who are looking for what you have to offer. But only if you have a good strategy in place first. Here are 7 tips on how to get more eyes on your website. Know Your Keywords ✔- Keywords are words your ideal customer is using to find answers to their questions. When you know what your keywords are, you can easily create blog posts that will attract the right visitors to your site. This will also position you as the expert in your niche and make it easy for your ideal customer to find you. Write for People ✔- Be yourself! While it’s important to know and use keywords in your blog posts, it’s even more important that you write your content with people in mind. Your blog should be engaging, informational, and even entertaining, but above all else, it must be readable. Be Consistent ✔- The more content you produce, the greater your results will be. That means setting—and sticking to—a content production schedule. For most blogs, a weekly schedule is both easy and sufficient to build a steady stream of traffic. Use SEO ✔- SEO, or search engine optimization, is the process of gaining traffic for search engines. Aside from keywords, great bloggers know there are many techniques you can use to bring in more readers. This includes linking out to sites in your niche from within your blog, link to other relevant articles you’ve written on your website, use engaging graphics, photos, and subheadings to break up long articles. Get the Word Out ✔- Each new blog post is an opportunity to be seen, so take the time to share your content on social media, and encourage your readers to do the same. Mix It Up ✔- Everyone post does not have to be a written article. Include other types of content as well, such as video, infographics or audio. Have Fun with It - Above all else, have some fun. Not only will you more easily attract your ideal client but you’ll enjoy blogging a lot more if you use your authentic voice. And the more you enjoy it, the more likely you will remain consistent as well.