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Dynamic Search Ads For Beginners
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking.
Today I’ll walk you through a summary of what they are, how to set them up and how they can be used…
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Ogilvy + PPC = Heroic Results
Ogilvy + PPC = Heroic Results
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October.
Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of making brands better.
Hear…
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New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more.
AND NOW, we’ve released 2 BRAND NEW videos!
Along with videos that show you the basics of getting started in different platforms, Hero Academy will also offer videos on new…
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3 Killer Strategies for Custom Affinity Audience Campaigns
3 Killer Strategies for Custom Affinity Audience Campaigns
Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting.
Affinity audience targeting is not new. Facebook, Google, and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect advertisers with…
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Hero Academy Live! | PPC Hero
Hero Academy Live! | PPCÂ Hero
We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on what frequency capping is and how to use to your advantage with Hanapin’s…
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Creating Successful PPC Ad Copy for B2B and B2C
Creating Successful PPC Ad Copy for B2B and B2C
While no one denies the importance and affect organic SEO and search ranking can have on a brand, pay-per-click (PPC) advertisement is arguably faster and more efficient. Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your…
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Facebook Dynamic Creative: Level Up Your Ads
Facebook Dynamic Creative: Level Up Your Ads
One of the largest issues when dealing with ads on social media can be summed up in one question. “Are my ads good ads?” We can break that down by wondering if our ad copy is informative or playful enough if our ad copy is too long or too short, if the images we are using resonate with our audience, or even if we should be using video instead of an image. Additionally, as the busy people we…
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Robust Reporting with Google Sheets Query Function
Robust Reporting with Google Sheets Query Function
As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report.
We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating a row at a time, every day. This is not a sustainable practice and I…
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How to Troubleshoot PPC Performance (Template Download)
How to Troubleshoot PPC Performance (Template Download)
If one thing is certain there will always come a time when we have to troubleshoot the performance of paid search campaigns. As routine as this task is when flustered by a downward spiral it can be easy to miss common pitfalls. Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
My method for analyzing…
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Thriving in an AI World: Tips for PPC Professionals
Thriving in an AI World: Tips for PPCÂ Professionals
Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC.
This is where digital marketers start to panic – when we see the work we are used to doing become increasingly automated. However, since we can’t…
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The Future of Paid Social: Is Your Team Ready?
The Future of Paid Social: Is Your Team Ready?
If you’re planning your 2020 marketing budget, there are a lot of trends you should be considering.
As a paid media agency, we’re already planning our marketing budgets for 2020. We’re also starting those conversations with our clients. It’s a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can take months before a final budget is approved. We…
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Mobile Ads Make Cents: Get More From Mobile Ads
Mobile Ads Make Cents: Get More From Mobile Ads
According to thisreport, most people spend more than 4 hours a day on their smartphones. Our phones help us stay connected to our relatives and friends and they make for a better way to shop online. If you’re like the rest of us, you probably enjoy mobile shopping because of how fast and easy it can be. Have you ever noticed how some ads will conveniently place a call when you click on it?…
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Lessons Learned as a PPC Analyst
Lessons Learned as a PPCÂ Analyst
My six year Hanaversaryis coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you aspire to be an…
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Target CPA Bidding: Avoiding Over-Delivery
Target CPA Bidding: Avoiding Over-Delivery
The full scale integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates).
When they work, these tools drive major increases in productivity for account teams…
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Hero Conf: Attend As A Team. Grow As A Team.
Hero Conf: Attend As A Team. Grow As AÂ Team.
  We offer a 10-15% discount for groups that want to attend Hero Conf together. That applies to Austin or London!
But why?
Our company gets more value from sending our paid media team to conferences in groups compared to sending solo attendees. We want you to be able to get that same value, without breaking the bank!
Compared to when we send individual team members, we see that our team is…
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How I Learned to Stop Worrying and Love PPC Automation
How I Learned to Stop Worrying and Love PPCÂ Automation
Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online community. But as great as we all are, and we are…
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How to Automate Excel Solver
How to Automate Excel Solver
In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values.
There was a brief explanation in the previous article, but nothing dedicated to how to implement it from start to finish. In this article we’ll go in depth from start to finish…
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