A couple of logos I recently designed for @idigvinyl This was a really fun project to work on. The logo direction was a girl with her ass out digging through records 😂. This was not without its challenges. For one it had to read a little risqué without being tasteless. I wanted it to fit within a square so it could be easily applied to profile pics, letterhead, promotional lock-ups with sponsors or partners etc. Basically anywhere it needed to be used/printed it’s always easier to do so as a contained shape. The biggest challenge (for me) was having the subtle details of the figure work with as little line-work as possible. Lastly I didn’t use any guides or rulers like I normally would when creating a logo. Nothing is measured. I just drew it by hand and eyeballed the distances, type included. (I did convert it to vector in illustrator but that was really for reproduction purposes). I did this as a nod to the vinyl medium itself. Its analog and imperfect nature is what makes it special. Swipe to see some secondary mark options 😊 #vinyl #vinylrecords #idigvinyl #girls #risque #records #recordcollection #diggininthecrates #illustration #logodesigns #design #procreate (at Brooklyn, New York) https://www.instagram.com/p/CS2XrF6r4TQ/?utm_medium=tumblr