I am tired of seeing bighit imposed as a money hungry company that is set on milking the bts comebacks for all they are worth by the fans, just because they are strategic with their marketing and with the sale of their products.
what a lot of fans need to start understanding is that all of their money is not going into the pockets of bang pd for his personal use like they vaguely claim. it goes towards future comebacks for our boys, it goes towards better equipment to produce content of a higher quality, it goes towards supporting the company that supports them and their lifestyles.
the part that irks me the most is that bts made seven short films and a trailer with film editing / sets and props / outfits that would have cost big bucks, yet still, a minority of fans feel the need to whine about bighit snatching up their money because they are selling the comeback in a variety of four different albums? they probably had to come up with that strategy in order to make up for the profit of this comeback, which is already confirmed to be inclusive of at least one music video too, to add onto the album debt. fans go wild over this kind of excessive content, they demand more, yet once the company asks for something back in order to continue meeting this urge for supply, they start pointing fingers and claim selfish. they point fingers and say money scammers.
I understand that it is in everyone’s own right to be frustrated by this method of sales, I just wanted to make this post for those who are only skimming the surface, who are not looking deeper into the situation for what it is. making music is the career of the boys, though it can only be supported and furthered by album sales, and the quality of what they create can only be improved by profit. bts are becoming a widely popular group that have great expectations, but alike everything in this world, they need the money to keep on producing comebacks that are vastly different from the last in terms of quality. remember that in the INU era they had to use the car of their manager because they could not afford to hire one, though in fire, they literally lit a car on fire and had a giant set to hold a multitude of dancers – all because their sales had increased so drastically with their popularity, and they were finally able to have a budget that supports such a big comeback as a result.
that is all thanks to us, the fans who purchased their product.
instead of thinking it as money scamming, be proud that our boys are so big that they can create all of this content for us (seriously, seven short films and a music video with some seriously technical editing, we are so lucky) and have four separate albums developed. and to be honest? I admire bighit for their ways of marketing these comebacks. I understand that a lot of fans think creating a four-album collection is going too far, but many are acting as though the track list is split between all the albums, which is most definitely not the case. if it frustrates you that you have no idea what is in each album in terms of the photobook – just be patient and wait for it to be released! that is precisely what I am doing myself. the only con of that is not receiving a poster and having to wait a little while longer for it to arrive, which I will happily take on the chin instead of blindly preordering and coming out unsatisifed with what I have purchased (which, to be honest, is highly unlikely to occur because when do I ever not like something that bts puts out lmao).
I also want to add on that you are not a bad fan if you do not want to, or cannot afford to by one or all of the albums. that does not make you any less of a fan at all, no matter what you or anyone else may think.
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