Nachtwandlerin @nachtwandlerin - Tumblr Blog

Waldemar Strempler

It’s quite likely no coincidence that that most ‘mismanaged’ and least profitable social media site is also the one that turned out to be most amenable to the formation of actual communities

apricops

To clarify, Tumblr is indeed horribly mismanaged, but notably, it’s mismanaged both in ways that harm us (e.g. doing little about pornbots, nazis, etc.) and ways that have greatly benefited us – not asking for real names, hiding our follower counts, a chronologically-sorted dashboard, etc. are big draws, but in the eyes of other social media monarchs, they look like unforgivable mistakes. If I don’t have to give my real name, that’s that much less information to sell to advertisers. If posts are listed chronologically, Tumblr can’t shove the posts of ‘influencers’ in front of me willy-nilly. Tumblr was a ‘success’ because it was too poorly managed to sufficiently atomize us, and so we actually had conversations and communities instead of being the best products for advertisers.

yayroos

For everyone’s information:

The plan for the 17th, when the adult content ban comes in, is to protest.

To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.

On the 17th, dead silence.

People are saying log off but what they really mean is don’t open the site or the app.

But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.

What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’

A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.

If you want to join in, here’s what to do:

Do:

Close all open instances of the app and site on all your devices before the 17th

Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad

Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion

Come back on the 18th and check in

Don’t:

Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)

Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.

Open the app or website (including specific blogs)

Make any posts (turn down/off your queue and make sure nothing is scheduled)

Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.

Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.

Protests take commitment. They’re a defiant action against a business that is doing something wrong. They will try to scare you into not participating, because they’re scared. We hold all the power here, sometimes the execs just need to be reminded of that.

fuckindiva

“FILM NOIR: A motion picture with an often grim urban setting, photographed in somber tones and permeated by a feeling of disillusionment, pessimism, and despair.” – Dictionary.com