What is a by Lifetime Value? An Explanation by Saivian Eric Dalius
What is a by Lifetime Value? An Explanation by Saivian Eric Dalius
Lifetime Value (or LTV) means the net profit you earn from a customer before they churn or cancel their subscription. Churn here is defined as canceling their account, whether it’s due to lack of interest, dissatisfaction with service/product, etc. So basically, what amount can we make from any one individual over the lifetime of our relationship (customer-vendor)? For example, if we had 100…
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