Leveraging Mobile App Development: A Key Driver of Sales for Starbucks and Walmart
Mobile app development can provide businesses with a significant opportunity to enhance their operations and reach customers in innovative ways. With the increasing reliance on mobile devices and the growing number of smartphone users worldwide, mobile apps have become an essential tool for businesses to connect with customers and drive sales.
As evidenced by the fact that a large percentage of Fortune 500 companies use mobile apps to engage with customers, there are clear benefits to investing in mobile app development. With the right mobile app strategy, businesses can improve customer engagement, boost sales, and enhance overall brand visibility and reputation.
As an example, when we decide to make an online purchase, we often choose Amazon or Walmart (if residing in the USA and Canada), and for ordering burgers, we opt for McDonald’s, and for furniture and home décor goods, we turn to the IKEA app, among others.
Therefore, it is essential to understand how leading brands are succeeding in the market through their mobile app strategies. But the question remains, "how can you achieve this success?" Don't worry! We have conducted extensive research to uncover the secrets behind the top brands' success in leveraging mobile apps to drive business.
Let us delve into the world of globally renowned mobile apps from top brands.
Unlocking Business Potential: How Mobile Apps are Boosting Sales for Leading Brands
While an app-first strategy is not a new concept, it has become increasingly necessary for businesses to develop a mobile app specific to their brand.Â
This app serves as an online platform for customer engagement and provides precise customer data, allowing for targeted deals and increased sales conversions.
According to a survey by ThinkwithGoogle, 51% of smartphone users prefer to use mobile apps to browse and shop from a brand's mobile app to earn loyalty points and unlock rewards. Therefore, it's crucial for not only big brands but also startups, small businesses, and medium-sized businesses to invest in mobile apps to offer their services online, build a better brand image, and increase customer loyalty through creative marketing campaigns.
More Doors to Creativity
Although many brands and companies offer similar services in the market, they strive to differentiate themselves by bringing unique visions and standing out from the crowd. It's crucial to avoid your target audience losing interest in your mobile app and becoming bored. Instead, you want your brand-specific app to create value for your users, enticing them to purchase your products/services exclusively from your app.
As a B2B solution, you have the freedom to design your mobile app to stand out from the competition. You can incorporate creative elements like micro-interactions, gamification, in-app notifications, in-app wallets, multi-currency support payment gateway integrations, reward sections, personalization, and other innovative design and logic elements.
A smooth mobile app UI is undoubtedly essential, but it's equally crucial to attract, engage, and retain users by offering an unforgettable user experience. For instance, the meditation app Calm has mastered the art of providing an exceptional user experience.
A Broader Consideration with A Little Bias for Young Generation Support
As society continues to evolve, it's becoming increasingly clear that younger generations are more comfortable with mobile technology than their predecessors. With this in mind, businesses must adopt a mobile-first strategy if they hope to capture the attention of this critical demographic.
But beyond simply appealing to young people, mobile apps also offer a range of benefits for businesses of all sizes. By developing a brand-specific app, companies can gain valuable insights into customer behavior and preferences, target specific deals and promotions to users, and ultimately increase sales conversions.
Of course, there are other factors to consider when developing a mobile app, including creative design elements, user experience, and the integration of cutting-edge technology. However, with the right approach, businesses can leverage mobile apps to create an engaging and unforgettable experience for their customers.
In the end, mobile app development is a necessary and worthwhile investment for any business looking to stay competitive in today's market. And while young people may be driving this trend, the benefits of mobile apps extend far beyond any one demographic or age group.
Improve Brand Visibility & Accessibility
Mobile app development is an excellent way for businesses to improve their brand visibility and accessibility. By creating a brand-specific mobile app, companies can offer their products and services to a wider audience, including those who prefer to use their mobile devices for online activities.
Moreover, mobile apps allow companies to stay connected with their customers in a more direct and personal way. With features like push notifications and in-app messaging, businesses can keep users informed about their latest promotions, product releases, and other news.
But perhaps most importantly, mobile apps can help companies gain a competitive edge in their respective markets. By offering a seamless and convenient mobile experience, businesses can differentiate themselves from their competitors and build stronger relationships with their customers.
Of course, developing a successful mobile app requires careful planning and execution. It's essential to consider factors like user experience, design elements, and integration with existing systems and platforms.
However, with the right approach, mobile app development can be an incredibly powerful tool for businesses looking to improve their visibility, accessibility, and overall success in the market.
How Top Brands Like Starbucks, Ikea & Walmart Have Created Their Mobile Apps To Get More Sales?
Here are some key points on how top brands like Starbucks, Ikea, and Walmart have created their mobile apps to increase sales:
Developed mobile apps to provide a seamless shopping experience to their customers.
Offer features like loyalty programs, personalized offers, and easy checkout options to drive sales and improve customer engagement.
Invested in creating engaging and user-friendly interfaces, integrating advanced technologies like AR/VR, and leveraging customer data to provide personalized experiences.
Used push notifications and in-app messaging to keep customers engaged and informed about new products and promotions.
Encouraged customers to use their mobile apps by offering exclusive discounts and rewards.
Offered convenient payment options, including mobile wallet integration and buy online, pick up in-store (BOPIS) options.
Continuously updated their apps to add new features and improve functionality to meet customer needs and preferences.
Used data analytics to gain insights into customer behavior and preferences, and adjust their mobile app strategies accordingly.
Overall, these brands have created mobile app solutions that prioritize customer convenience, personalization, and engagement, resulting in increased sales and customer loyalty.
How Can Netizens Technologies Help Build A Mobile App Solution That Boosts Your Sales?
Netizens Technologies can help build a mobile app solution that boosts your sales by providing customized and scalable app development services. We have a team of experienced developers and designers who can create a mobile app tailored to your business needs and goals.
We follow a user-centric approach to designing and developing mobile apps, ensuring that they are intuitive, easy to use, and visually appealing. We also provide post-launch support to ensure that your app stays up-to-date and performs well.
Our team can also integrate various features like payment gateways, social media integration, and user analytics to help you improve your sales and boost brand visibility. With our mobile app solutions, you can enhance customer engagement, drive conversions, and ultimately achieve business success.