Niels Heyvaert .

Portfolio of a Senior Marketing Communications Specialist

[nielsheyvaert]

Ernest (2016) - Fifth Avenue, New York

Background

A new design collective featuring the latest Belgian-European architectural and design products from d’apostrophe, Royal Botania, Renson and Delta Light opened at 255 Fifth Avenue in New York. The new space showcases indoor and outdoor furnishings, lighting, healthy living solutions, flooring and more. It is equipped with state of the art technology and can be used as an event space.

Objective

Create a brand identity & strategy that positions Ernest in the high-end design market.

Deliverables

Print, Web, eDM, Social & Search.

[nielsheyvaert]

Road Safety (2013) - Brussels, Belgium

Background

Worldwide more than 1.2 million people die as a result of a road traffic crash each year, and as many as 50 million are injured. Most of these tragedies can be prevented. Avoiding speeding, drinking and driving and distracted driving, and using motorcycle helmets, seat-belts, and child restraints are key to saving lives. 

Objective

Increase seat belt wearing amongst car occupants in Belgium

Concept

When driving with/in a car, people often forget to put on their seat belt. On an airplane travellers never forget to buckle up.

Deliverables

Online video advertising // Social // eDM // radio // Crossroad distribution of informative leaflet // Print

(French version)

(Dutch version)

[nielsheyvaert]

Let's re-imagine the city (2014) - Brussels, Belgium

Background

In 2040, today’s children will be adults. They will move around, study, work, go out, travel, have children, create companies, take decisions, etc. By then, the population of Brussels will have grown by 25%. Brussels will have face this challenge by managing, starting from now, this expected demographic boom and handling the economic, environmental and sociological issues.

Objective

Inspire young adults to think about the future of Brussels.

Deliverables

Outdoor expo // International conference "Mobil 2040" - Brussels, Belgium // Social // radio // Online video advertising

[nielsheyvaert]

Scratch cards for responsible drivers (2013) - Brussels, Belgium

Drivers that respect the speed limit in the Brussels-Capital Region could end up being rewarded with a free “Win for life” scratch card.

Report by VRT (Flemish Radio and Television Broadcasting Organization)

[nielsheyvaert]

Cyclists can run red light in Brussels (2013) - Brussels, Belgium

In Belgium, cyclists are allowed to continue on a red when turning right at a crossing (video in French).

[nielsheyvaert]

Campaign against Hate Crimes (2012/2013) - Belgium

Violence and offences motivated by racism, xenophobia, religious intolerance, or by bias against a person’s disability, sexual orientation or gender identity are all examples of hate crime.

These crimes can affect anyone in society. But whoever the victim is, such offences harm not only the individual targeted but also strike at the heart of Belgian commitments to democracy and the fundamental rights of equality and non-discrimination.

Report by VRT (Flemish Radio and Television Broadcasting Organization)

[nielsheyvaert]

Road Safety (2014) - Brussels, Belgium

Background

Worldwide more than 1.2 million people die as a result of a road traffic crash each year, and as many as 50 million are injured. Most of these tragedies can be prevented. Avoiding speeding, drinking and driving and distracted driving, and using motorcycle helmets, seat-belts, and child restraints are key to saving lives. 

Objective

Decrease vehicle speed around schools. 

Concept

Obeying the speed limit is like a child's play

Deliverables

Cinema // Online video advertising // Radio

(video in French)

[nielsheyvaert]

On Biker2Biker.be, you can find your City Trainer, an experienced cyclist who is prepared to cycle to work with you for several days and explain all the tips & tricks to help you feel at ease, including preparation, equipment, and good reflexes.

[nielsheyvaert]

Anheuser-Busch InBev Commercial (2012) – Belgium

Commercial for Jupiler, a Anheuser-Busch InBev brand