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At the end of 4 years, there was very little to separate Nike and Adidas. 

Both companies and the board of directors made excellent strategic decision - be it sponsoring events, celebrities and sports teams or launching a new product line, or acquiring a new subsidiary, or investing in hints to improve the impact of their decisions.

However, after 4 years of cut-throat rivalry and exponentially increasing revenue, Nike just managed to end up with the higher market share with 50.06%. Heartbreak for the Adidas directors as they missed out on glory by 0.06%.

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Both companies end on a high. But who will end up as the winner?

Impressive work from Nike and Adidas in the final year. As we approach the end of 2023, both companies have been gaining large ground in terms of releasing new products. 

Adidas has launched two sustainable and eco-friendly products  Adidas has launched new product line Adidas Gyres inclusive of - AdiWave (tennis), AdiCoral (squash racquets), Adidas Aqua (golf equipment) and Adidas Current (footballs). 

In collaboration with Olympics, Sketchers and Runtastic, Adidas has released a futuristic line of products inclusive of a smartwatch, 1 smart-shoe and 1 low priced shoe. The company claims it will be mostly recyclable. The line includes the following products - Smart Sustainable (shoe), World Sustainable (shoe) and Adidas’ very own smartwatch which is compatible with the shoe.

Thirdly, a collaboration between Reebok, Sketchers and themselves has resulted in the launch of two new products that will be released individually. New shoes titled Adidas Atmosphere are waterproof and anti-smell. Likewise, jackets contain detachable sleeves.

Nike responds to Kim and promotes Pharrell Firstly, they released a new clothing line in collaboration with Kim Kardashian as a result of the Kanye West situation. Moreover, in memory of him, Nike decided to launch cargo pants and a bucket hat. The set is called niKKe. 

Next, the new Pharrell product line will feature shirts, shorts, hoodies, shoes, gloves and more with signature Japanese styled logos to represent endorsed music celebrity Pharrell Williams along with the iconic swoosh logo. The products will be casual and focus on use in everyday life, paired with an app that uses computer vision and artificial intelligence with the help of Invertex in the form of an update to our Nike+ App that can scan the consumers feet and identify the size and shape to push out products that are personalised to meet their needs.

Big news as Nike and Pepsi reach agreement after Coca-Cola disapproves of Nike’s ideas Great news strikes for Nike at the end. The agreement with the beverage industry was on the cards for a couple of years and Nike finally pulled it off. It is a multi-marathon event at various venues in North America which consists of a 25km run that has a power up station sponsored by Pepsi that offers their refreshments in the form of stalls.

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Sur-yay!

A survey conducted by mostcomfortableclothes.com, which is rated is the most reliable clothing information, showed that Adidas sportswear is the most comfortable sports clothing line. A major hike in sales is expected. 

After the company published its half-yearly report, investors noticed the increase in investment for hints. Adidas has shown strong desire to handsomely fund footwear, apparel, durability and design. 

As a result, sales have entered a rising path and are expected to rise at least threefold.

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Nike wishes to convey its condolences for the passing of the very popular rapper Kanye West. Adidas and Nike are rivals yes but, this is not something anyone would wish on their sponsors. We are sorry for your loss (fans, family and Adidas).

Press release by Nike

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Kim K’s message will BLOW your mind

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BREAKING NEWS: Rap Sensation Kanye West dies..

On 2023 April 7th, Kanye West gets in a fist fight with an anonymous “fan” which later proceeds to turn into a full fledged fight resulting in death.  Sources say that the rapper had to make an urgent visit to the washroom and insisted that his bodyguards dont accompany him as he wanted “personal space”. 

The incident is said to have occurred right outside the washroom over reasons that are yet to be confirmed but what officials presume was the result of Kanye punching the fan after refusing to take a picture with him.  

Reports say that he was taken to Wortchester hospital immediately after, but died halfway there due to serious spine and cerebral injuries and continuous internal bleeding. 

Given that Adidas has just recently extended their contract with them coupled with a product launch, how will the company take this shocking loss?

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Zodiac joins the Nike family!

Nike has acquired Zodiac Inc. for 9 S-points. The acquisition of Zodiac demonstrates their commitment to further accelerating Nike’s digital transformation and enhance their consumer data and analytics capabilities to help them serve consumers globally. Especially through the effects of the COVID-19 virus. Who’s vaccine is nearly made. 

Adidas was seemingly interested in acquiring this leading consumer data analytics firm. However, Zodiac CEO’s Pditi Arasad and Dedang Vubey said that they were discouraged by the association to Adidas who were involved in the Google Scandal from last year.

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Adidas shows interest in sponsoring events!

Adidas has approached NFL. It has shown interest in IPL and the WWE. 

NFL’s contract with Nike ended at the end of last year. 

But all the 3 events want to partner with Nike as they feel Nike has more potential and a cleaner slate.

However, it will be interesting to see how Nike manages this situation as a partnership proposal with Coca-Cola is brewing.

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Virat Kohli speaks out

Virat refuses to speak to Adidas, forget negotiating with them given they’ve signed Rohith Sharma and given the geographical inconvenience. 

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Indeed a Happy New Year for Kanye West.

Adidas’ kicks off the new year with a brand new Kanye collection which blows the public away and keeps them begging for more.

 The shelves seem to be clearing extremely fast, quickly blowing money out of customer walets and right into the company’s pockets.

Looks like a smooth run for Adidas 

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Nike is rock-ed.

Nike recently sponsored The Rock for 2 years, spending 10 S points to sponsor him. Along with this, they promised a product line and The Rock’s presence in all fitness events. The product line is set to come out in 2023.

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Adidas renews!

Adidas keeps their contracts with Michael Jordan and with Kanye West for 4 Spoints for 5 years and 9.5S points for 5 years.

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Nike’s bankrupt!

Nike extended its contract with Liverpool for 3 more years, using up 7 S-points in doing so. It sounds like a good deal given Liverpool’s recent success. 

The problem?

Nike had 7 S-points as an outstanding amount in the first place. This leaves Nike in a split with 0 S-points to spend at the moment.

Now, the board directors cant wait for 2023 to come faster and activate their point refresh for the new year.

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Nike going strong!

Nike recently acquired the data science and cloud company Celect, for 16 S-points. As we approach towards the end of 2022, Nike has been showing its ambitions to expand through subsidiaries. They had a meeting with an advisor, who advised them to look at subsidiaries and partnerships. It clearly looks like the advice has been used to good effect as Celect has been signed with an operating cost of 4SP/yr. Through this, Nike aims to expand its reach and achieve superiority in marketing planning.

A number of times, Nike mentioned that they had “100% trust” in Celect. Although, they don’t expect a Google-Adidas situation, if such a situation were to occur Nike assured them that both the companies would go down together amidst a scandal. 

Quite surprising to see the companies talking about potential scandals rather than opportunities at a contract agreement.

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Adidas SuperFLOP

Adidas SuperStar has been a household name for many, many years for this company and it has been the face of its company. However, Adidas have recently neglected giving funds for production and that effect is slowly being seen in the reviews by consumers. Adidas SuperStar has been the engine for Adidas sales in the past and with this cut in production has moved further from its rivals.

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Scandalizzzz: Adidas drops Lizzo

“The Adidas company is utterly shocked by this scandal surrounding Lizzo. We are disgusted and disappointed. The discipline we expected from Lizzo while she was under this campaign was not upheld hence our company has removed Lizzo from this campaign. The AdiDolledUp campaign was created with the objective of leaving a positive impact on today’s youth. However Lizzo’s misconduct clearly shows that she is not capable of upholding our standards.

Learning from our mistakes, Adidas will be revisiting our contracts with all the events and celebrities under us to ensure that no such misconduct happens in the future. Although dropping Lizzo from our campaign is a financial loss for us, the current circumstances require Adidas to value ethics and morals more than profit. We will not stand any such behaviour. Now the company will be looking for other celebrities to spearhead the campaign with the objective of removing the negativity prevalent in the community regarding different body shapes and skin colors.”

- Chief Marketing Officer 

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Adidas is Sketchers for the taking

Adidas acquires Sketchers for 18 Spoints! Heat seems to be turning up in the corporate world....