2019 is so fucked i keep trying to google “feminist quotes on marriage” and “feminist quotes on being a wife” etc and 99.99% of the results are articles titled like “Yes, You Can be a Feminist and Still Love Being a Wife” and “20 Feminist Quotes About Marriage You Need to Read Right Now” and then you click the listicle and no lie it starts off with one audre lorde quote taken completely out of context and is followed by ones by john green, joss whedon, and ian somerhalder. Empowerment culture has given everyone brain worms and the only people who Get It are tween girls on tumblr who say stuff like “i want to shed my skin and eat dirt”
The modern everyday version of feminism being preached has become individualistic to the extreme. Women have been convinced that anything they choose to do is feminist simply because they are women exerting control over their own lives in order to achieve self fulfilment. the pro-wife, pro-consumer. pro-makeup, etc. brand of feminism isn’t progressive or revolutionary; it’s a brand of feminism that has been marketed towards us by big business in order to maintain the status quo and keep women subscribed to an economic system that is actively harmful to most of them.
Makeup brands target us with ads encouraging us to “express ourselves” by buying their products and upperclass white women who work as homemakers and mommy bloggers claim that all women can find fulfilment in marriage and motherhood simply because they have the luxury of finding happiness that way. It’s not feminism, it’s sanctioned conformity masquerading as individualism and empowerment.
