Insight Portfolio - Nora Wood Canright

The things I can't stop thinking about . . . so I have to write them down. A personal statement and professional writing sample.

[norawoodcanright]

Looking forward to less IoT friction in the future

“I am also anticipating the emergence of more natural interactions between people and “things” in the coming year — making devices more usable via voice control and semantic modeling and social interplay. This will create “thing” interactions that present less friction between people and technology, which is a prerequisite on the march toward IoT ubiquity.”

What Will The Internet Of Things Be When It Grows Up?  |  TechCrunch

[norawoodcanright]

Julia Canright

Check out the amazing post from Renegade Craft Fair about my sister, the incredibly talented, Julia Canright. 

http://www.renegadecraft.com/in-the-studio-julia-canright

[norawoodcanright]

Now this is brilliant. If you can relieve me of the bureaucratic customer service nightmares that eat up my time, I will pay way more than $5.

[norawoodcanright]

This is my visual inspiration for today. I love the color, how organic the pieces feel and yet so dense and rich.

[norawoodcanright]

This is brilliant!! I would absolutely contribute to a kickstarter for the women's equivalent of this - it might even be more necessary for women (not that it is a competition). I love innovative fashion startups, but this is just fantastic.

[norawoodcanright]

I love this idea so much. It is a great way to improve the overall experience of shopping online!

[norawoodcanright]

Excellent infographic about millennials

The content is interesting but I think the navigation and interactivity are the most appealing aspects of this infographic. 

[norawoodcanright]

While I might take a less confrontational tone, I couldn't agree more with this sentiment. Marketers should identify their questions and let market researchers and analysts help them meet their goals.

[norawoodcanright]

It appears casual games need more than a celebrity face to be sticky

The allure of paying real money to pretend to be a celebrity in a mobile game might be wearing off.

[norawoodcanright]

Stuff like this is precisely why I love technology so much. When I was in school spell check was a game changer for me. Instead of having my weaknesses constantly hinder my communication, I could finally focus on what I wanted to say. I think this new font could be just as groundbreaking to dyslexic people.

[norawoodcanright]

I am still a believer in wearable technology, but I never really understood the appeal of Google Glass for consumers. But after I read this post I realized I couldn't remember the last time I had seen someone wearing Glass around downtown San Francisco. Maybe the experiment truly is doomed.

[norawoodcanright]

The App Gold Rush Is Over

If the App Store presented developers with a potential river of revenue when it launched six years ago, it's little more than a trickle today. The Financial Times says profits are "squeezed" as the App Store becomes more "industrialized."

It looks like app developers are going to have to get more creative or spend more money on advertising to really cash in from here on. Sounds like a really great opportunity for consumer insights!

[norawoodcanright]

60 Marketing Acronyms Every Industry Pro Should Know

Check out these 60 common marketing acronyms you can skim, study, or bookmark to save for later.

This is a great glossary for anyone that comes across marketing jargon and is left scratching their head. 

[norawoodcanright]

The Gist with Mike Pesca is quickly turning into one of my favorite podcasts. This episode is a good example of the show’s strength. It grapples with serious issues in a very thoughtful ways. The discussion of mass shootings could be very depressing but the episode overall is filled with passion and optimism.

But what really hooked me was the final segment about driver-less vehicles. Pesca offers an argument I’d never heard against this technology. How will going from drivers to passengers impact our culture? Particularly all the great songs about driving and being the driver. Pesca made me realize how different it would be to crank my favorite songs about being a driver while sitting in the passenger seat of a driver-less car. 

[norawoodcanright]

This is such an exciting and smart development. It just goes to show that lower cost consoles don't have to be a total sacrifice for gamers.

[norawoodcanright]

Very interesting development. Chrome is clearly the superior browser but it will be interesting what this means for big data.

[pewinternet]

Seniors who do not currently go online are divided when it comes to the benefits of technology. Half of these non-users (48%) agree that people lacking internet access are at a disadvantage and missing out on important information, with 25% agreeing strongly. But 35% of older non-internet users disagree with the assessment that they are missing out on important information—with 18% of them disagreeing strongly.

Can you imagine your life without the internet?

[norawoodcanright]

I remember trying to explain the internet to my grandparents. I was so excited about all the information at my finger tips and wanted so badly for them to understand. While my grandfather had a computer, I'm not sure he or my grandmother ever had the interest or opportunity to get online.

But had they not been in failing health, I have to believe that they would have appreciated the power of the internet eventually. Maybe I just think that because I can't imagine my life without it. 

This Pew Survey's headline asserts that "many older non-internet users don't think they are missing out on much" but I'd say it is even more interesting that "half of these non-users (48%) agree that people lacking internet access are at a disadvantage and missing out on important information." While I know that there are lots of reasons these seniors do not use the internet, I have to agree with my good friend Karly:  

Teaching my grandma how to internet. #thecoolestthingever

I like the idea of making sure all the seniors in our lives don't have to feel that they are missing out on anything by not being online. I'll take this survey as a call to action.