hey so - this reply was written by me! I want to expand on this point a little past 280 characters
(when I say podcasts in this essay I’m specifically talking about fiction podcasts)
Podcasts are perhaps the only medium that has absolutely no gatekeeping. Writing books and stories requires help from big publishing houses - even if you self-publish, you’ll need a corporation like Amazon to provide the books for you. I actually have self-published before and I can *assure* you that gatekeeping is still present. TV shows and movies are also created by high-budget studios who re-hire the same famous actors to tell the same stories, except the white boy and girl who fall in love have slightly different lines.
But podcasts? No barriers. No boundaries. You can get a $30 mic from Amazon, make a free podbean account, and start uploading episodes literally the same day. Sure, for a really high-quality production, you’ll need to invest more time and money, but it’s very doable.
As such, almost anyone can get into podcasts. It doesn’t matter what you look like, because no one can even see your face. It doesn’t matter if you don’t have a fancy degree from a good school. It doesn’t matter if you don’t have a huge marketing budget, because if you’re smart with social media and create good content, you can get people to pay *you* for airtime on your show.
Because the creator pool can be so diverse, it is. And the stories it tells are even more diverse! Want a Jewish gay man of unspecified race in a relationship with a Latinx scientist on the spectrum, who live in a town governed by two black women and populated by literally countless queer characters? You’ve got it! Want a story about a black nonbinary lady with depression who falls in love with an Asian man, who, bonus points, is also a well-written feminine gay man? You get that too! Want a crew of astronauts with women in leadership roles who are well rounded past being just a “strong female character”? Sure thing! A lesbian trucker searching for her wife, and actually having a healthy relationship that isn’t at all fetishized? Podcasts have that! You want shows that *actually* cast queer, trans, and non-white actors? Yes!!! Most popular podcasts do that!! Did you hear that - the *most popular* podcasts are created with diverse acting and creating bodies!!!!!!!
and here’s the part where I get personal. I’m a non-straight woman (I alternate between using the labels “bisexual” “queer” “homoflexible” and sometimes, because it’s quick and I’m mostly attracted to women and straight people don’t understand microlabels, “gay”) with several mental illnesses, including depression. The first podcast I ever listened to was Welcome to Night Vale. When Cecil and Carlos became a couple I almost wept. I had never, ever, had good queer representation in a show, much less two well-written characters I actually felt invested in. When they actually got married, I wept. I lay in my bed and cried for half an hour. I had never thought I would see a healthy gay couple in a show, ever.
And then I found even more shows - shows like the ones I mentioned above. I found female characters. I found QUEER FEMALE CHARACTERS that I related to! And I found characters with depression written REALISTICALLY! I have never felt so seen!
I have so much love for podcast creators. One of my favorite things about this community is the allyship. People like Fink and Cranor, or the McElroy’s, who understand how important queer representation is, and provide it in abundance. People who validate, protect, and encourage their fans. Podcast fans keep podcast productions growing through Patreon or crowdfunding, and in return podcast creators… well, they rip our hearts out with emotions and eat them in front of us. But we love that!!!!
And this is why I’m so scared of podcasts becoming “mainstream”. Big corporations creating podcasts have nothing to gain from us except listenership. They’ll be sponsored by other large corporations, not fans or indie productions buying airspace. They can be “safe” when it comes to representation, and they probably will be. In short, they don’t have to create art. They can just create okay, nice enough stories.
Podcasts are revolutionary. Do you know how many times I’ve seen a movie and said “that was a bad movie”? A shit ton of times! Do you know how many times I’ve listened to a podcast and thought “this is a bad podcast”? Never!! (Not fiction, at least - a bunch of “politics and current events” podcasts that I’ve tried turn my stomach). Even if the audio quality isn’t great, it’s always clear that the creators genuinely care about what they are making and the stories they’re telling and they’re not! Just! Adding! Representation! To be woke!
I genuinely might be dead right now if podcasts hadn’t come into my life. Welcome to Night Vale in particular - it has helped me fall asleep on nights when my intrusive thoughts felt like they were tearing me apart. It introduced me to this amazing medium and all the people who are a part of it. I don’t want to see this thing I love so much turned into a profit machine by capitalism. So I’m really, really nervous about podcasts becoming mainstream.
TL;DR because the podcasting medium has essentially no gatekeeping, it can be very diverse, and it is. This has led to a great fan-creator dynamic of mutual support and created many positive examples of representation. If big studios and corporations are able to produce podcasts on large budgets with little consequence for a bad or boring story, they might drive the art form in a direction that makes it harder for smaller studios or indie creators to get into.
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