AYUSHI

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T-SHIRT RANGE:

Talking about the theme, their are two most important things: the colour story and the patterns used.

The patterns used are that of checks and stripes and the colour story comprises of : mustard, ox blood, beige, pistachio green and their shades and tints

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In this exercise we were given a person from our class on which we had to do research and then come up with something for that person based on his/her traits/personality

I was given Khushbu.

After a lot of research on her, I brainstormed and came up with some keywords, confused and anti-social being the majors. So, taking these two keywords, I created a magazine cover page for her, it’s title being ALOOF & CONFUSED.

On the sides were the other keywords and in the middle a picture of her.

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Harvard Referencing: done for practice

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MOOD BOARD for form realisation

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Cover page for research methods

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Questionnaire for Bhuj

Craft: Rabari Embroidery

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RESEARCH PROPOSAL

References:

mentioned above on the bibliography page.

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ANTHROPOLOGY

ON: AMAN CHUSKI WALA

References:

Photography by Ayushi Gupta.

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DESIGN BRIEF

References:

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#imgrc=EjamPZ1uZSVNQM: Accessed on 1 Mar. 2017, 6:00pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#imgrc=G8WKii53BKm6kM: Accessed on 1 Mar. 2017, 6:01pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#imgrc=C-lEt2TU9wPdiM: Accessed on 1 Mar. 2017, 6:03pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#imgrc=7drtqN0uT5OTzM: Accessed on 1 Mar. 2017, 6:02pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#imgrc=sognJx4r77plPM: Accessed on 1 Mar. 2017, 6:04pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=rohan+sharad+dahotre&imgrc=W-S3oyLPB6rIIM:. Accessed on 1 Mar. 2017, 6:07pm.

Google.co.in. (2017). ana strumpf - Google Search. [online] Available at: https://www.google.co.in/search?q=ana+strumpf&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiP1PHu0ZzTAhURUI8KHcXICMYQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=hattie+stewart&imgrc=qJ5GAAwwb_eMWM:. Accessed on 1 Mar. 2017, 6:08pm.

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ARTIST AND DESIGNER

Artist: Tracey Emin

Designer: Aneeth Arora for Pero.

References:

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#imgrc=-uE5psso1rjf1M. Accessed on 15 Mar. 2017, 5:00 pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#imgrc=HrePQNg08ai5aM:. Accessed on 15 Mar. 2017, 5:02pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#imgrc=X7YfTcwiyBNFyM:. Accessed on 15 Mar. 2017, 5:03 pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=tracey+emin+neon+work&imgrc=CLBn_THaFEJL1M:. Accessed on 15 Mar. 2017,5:05pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=tracey+emin+paintings&imgrc=qA8XJvyIRZ8HPM:. Accessed on 15 Mar. 2017, 5:10pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=439702-pero-by-aneeth-arora-aifw-16-fdci-fb&imgrc=g1g7FfHiXz0XkM:. Accessed on 15 Mar. 2017, 5:20pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=mkfy50&imgrc=-Nl-GZTrmgeJLM:. Accessed on 15 Mar. 2017, 5:35pm.

Google.co.in. (2017). tracey emin work - Google Search. [online] Available at: https://www.google.co.in/search?q=tracey+emin+work&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwi_3fT6iJzTAhVMq48KHRhzDqEQ_AUIBigB&biw=1280&bih=699#tbm=isch&q=lakme_fashion_week_5_designers_to_watch_out_for_aneeth&imgrc=zV2mycu_oxgCMM:. Accessed on 15 Mar. 2017, 5:41pm.

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GRAPHIC DEVELOPMENT FOR T-SHIRT

INSPIRATION: BHUNGA HOUSES IN KUTCH

The visuals show the whole process of graphic development for the t-shirt.

After the t-shirt got printed, I stitched it and then did foil print on it by applying the adhesive using a brush in some places to give it a raw mirror work kind of a look.

References:

Pinterest. (2017). Beach house. [online] Available at: https://in.pinterest.com/pin/449726712771133846/. Accessed on 29 Mar. 2017, 4:00pm.

Flickr. (2017). Kutch Bhunga Interior. [online] Available at: https://www.flickr.com/photos/fabindia/5438849954/. Accessed on 29 Mar. 2017, 4:02pm.

Pinterest. (2017). The Rann of Kutch - FarInto. [online] Available at: https://in.pinterest.com/pin/396668679651819067/. Accessed on 29 Mar. 2017, 4:01pm.

Pinterest. (2017). Traditional Circular Kutch Tribal Huts by Alexander Grabchilev. [online] Available at: https://in.pinterest.com/pin/539869074062952054/. Accessed on 29 Mar. 2017, 4:02pm.

Pinterest. (2017). Art. [online] Available at: https://in.pinterest.com/pin/478789004117942047/. Accessed on 29 Mar. 2017, 4:03pm.

Pinterest. (2017). mud architecture. [online] Available at: https://in.pinterest.com/pin/439875088574491684/. Accessed on 29 Mar. 2017, 4:04pm.

Pinterest. (2017). BAS RELIEF. [online] Available at: https://in.pinterest.com/pin/300122762643043709/. Accessed on 29 Mar. 2017, 4:05pm.

D'Source. (2017). D'source Design Gallery on Habitats of Kutch - Bhunga. [online] Available at: http://www.dsource.in/gallery/habitats-kutch-bhunga. Accessed on 29 Mar. 2017, 4:35pm.

Toranresortkutch.com. (2017). Bhunga: Traditional Mud Houses of Kutch | Toran Resort. [online] Available at: http://www.toranresortkutch.com/blog/?p=54. Accessed on 29 Mar. 2017, 4:30pm.

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ARCHITECT: Marcio Kogan

Country of origin: Brazil

The first board talks about the architect, the second board talks about the influence of Brazil on his work and the visual board depicts that the element of tropicalism is inculcated in the architect’s work as part of an influence from Brazil, his country of origin.

References:

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwih88KQ5ZrTAhXMQ48KHfR1DUEQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=marcio+kogan+portrait&imgrc=YRwcaP58TyDNKM:. Accessed on 1 Apr. 2017, 6:00pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwih88KQ5ZrTAhXMQ48KHfR1DUEQ_AUIBigB&biw=1280&bih=655#imgrc=VGh2gXftmNbM0M:. Accessed on 1 Apr. 2017,6:02pm.

Pinterest. (2017). Rio de Janeiro, Brazil. [online] Available at: https://in.pinterest.com/pin/361695413797016341/. Accessed on 1 Apr. 2017, 6:01pm.

Pinterest. (2017). DirectRooms - Google+. [online] Available at: https://in.pinterest.com/pin/416371928027704034/. Accessed on 1 Apr. 2017,6:07pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjVuvim55rTAhWMRo8KHStGDEsQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=marcio+kogan+house+6&imgrc=U4RDYod4pGYy-M:. Accessed on 1 Apr. 2017, 6:20pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjVuvim55rTAhWMRo8KHStGDEsQ_AUIBigB&biw=1280&bih=655#imgrc=Nc29JJxnuG-t4M:. Accessed on 1 Apr. 2017,6:21pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjVuvim55rTAhWMRo8KHStGDEsQ_AUIBigB&biw=1280&bih=655#imgrc=bvl8vRM690j3NM:. Accessed on 1 Apr. 2017, 6:18pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjVuvim55rTAhWMRo8KHStGDEsQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=marcio+kogan+plans&imgrc=jKIf1L5TZBdIMM:. Accessed on 1 Apr. 2017, 6:25pm.

Google.co.in. (2017). marcio kogan - Google Search. [online] Available at: https://www.google.co.in/search?q=marcio+kogan&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjVuvim55rTAhWMRo8KHStGDEsQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=marcio+kogan+plans&imgrc=ZV8XODz9c_Q8bM:. Accessed on 1 Apr. 2017, 6:19pm.

En.wikipedia.org. (2017). Marcio Kogan. [online] Available at: https://en.wikipedia.org/wiki/Marcio_Kogan. Accessed on 1 Apr. 2017, 6:27pm.

Magazine, W. (2017). Points of view: two Marcio Kogan projects show the best of Brazilian modernism | Architecture | Wallpaper* Magazine. [online] Wallpaper*. Available at: http://www.wallpaper.com/architecture/two-marcio-kogan-residential-projects-show-brazilian-modernism-from-its-best-angles. Accessed on 1 Apr. 2017, 6:35pm.

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RABARI TRIBE:

For almost 1,000 years, the Rabari have lived in the deserts and plains, of what is today western India. It is believed that this indigenous group, with strong Persian features, migrated from the Iranian plateau more than a millennium ago. The majority of the Rabari people today live in Gujarat and Rajasthan.

They have wonderful stories about their origin, ranging from a connection with Shiva to Rajputs going outside their territories. “Rabari” or “Rahabari” means one who lives outside or “goes out of the path’. 

Within the Rabari culture, the women manage the hamlets and all money matters while the men are on the move with the herds. The Rabari women also dedicate long hours to embroidery, a vital and evolving expression of their crafted textile tradition. The livestock, consisting of wool, milk and leather, is their main source of income.

The Rabaris are known for their distinctive art, particularly the mirrored and whitewashed mud sculpture-work that adorns their homes and villages. Rabari women are responsible for this artwork and also traditionally spin the wool from their sheep and give it to local weavers to make their woollen skirts, veils, blankets and turbans.  However the women are most renowned for their detailed embroidery and beadwork.  Rabari women embroider clothing, bags, household decorations and animal trappings in patterns that subtly highlight significant events, rites and values in their lives, as well as historical events important to the entire tribe, which helps to perpetuate Rabari knowledge of their heritage. While unmarried women embroider blouses, skirts, veils, wall hangings, pillows, purses and dowry sacks as contributions to their own dowries, married women embroider children’s clothing, animal trappings, household items and cradle cloths as well.

Traditionally the Rabari followed a highly nomadic way of life, living in tents or under the open skies and raising cattle, camels and goats.  As India has changed, so has general tolerance to nomadic groups, who relied in the past on ancestral grazing rights and ancient right-of-ways.  Today only a very small percentage of Rabari are truly nomadic, with the majority to be found settled on the outskirts of cities, towns and villages in semi-nomadic lifestyles, following the seasonal rains for periods of time, then returning to their villages.

References:

Google.co.in. (2017). shopping bills - Google Search. [online] Available at: https://www.google.co.in/search?q=shopping+bills&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjzqNCP3prTAhUDso8KHcwhBjUQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=rabari+tribe&imgrc=BAbAZpQMF0FGLM:. Accessed on 15 Mar. 2017, 2:00pm.

Google.co.in. (2017). shopping bills - Google Search. [online] Available at: https://www.google.co.in/search?q=shopping+bills&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjzqNCP3prTAhUDso8KHcwhBjUQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=rabari+cattle+herding&imgrc=oDAO9u7WGURYVM:. Accessed on 15 Mar. 2017,2:04pm.

Pinterest. (2017). The many faces of India. [online] Available at: https://in.pinterest.com/pin/533817362057776222/. Accessed on 15 Mar. 2017,2:02pm.

Pinterest. (2017). Polyvore. [online] Available at: https://in.pinterest.com/pin/772437773558353334/. Accessed on 15 Mar. 2017,2:07pm.

Google.co.in. (2017). rabari embroidery - Google Search. [online] Available at: https://www.google.co.in/search?q=rabari+embroidery&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiHzILr4ZrTAhUHSI8KHXesB4kQ_AUIBigB&biw=1280&bih=655#imgrc=Ov92Gif8Vbc_rM:. Accessed on 15 Mar. 2017, 2:16pm.

Google.co.in. (2017). rabari embroidery - Google Search. [online] Available at: https://www.google.co.in/search?q=rabari+embroidery&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiHzILr4ZrTAhUHSI8KHXesB4kQ_AUIBigB&biw=1280&bih=655#tbm=isch&q=rabari+woman+embroidering&imgrc=CnKinShkAwqCgM:. Accessed on 15 Mar. 2017, 3:08pm.

competition, W., book, M., wanted!, M., cultures, P. and Cultures, A. (2017). JIMMY NELSON FOUNDATION | RABARI. [online] Jimmynelsonfoundation.com. Available at: https://jimmynelsonfoundation.com/culture/rabari/?gclid=CK2nmKvjmtMCFdYWaAod2wsIFQ. Accessed on 15 Mar. 2017, 3:10pm.

Kashgar.com.au. (2017). Tribal People of the World: The Rabari People of Northwest India - Kashgar Tribal Artifacts - Life for the Modern Nomad | Handmade Jewellery, ethnic handicrafts, antique furniture. [online] Available at: http://www.kashgar.com.au/articles/the-rabari-people-of-northwest-india. Accessed on 15 Mar. 2017, 3:30pm.

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SEMIOTICS

In this exercise we had to select one song, take 6 screenshots of it and then tell who/ what is the Signifier, who/ what is Signified and whether it is represented Iconically, Symbolically or Indexically and how.

Song: Hall Of Fame.

References:

YouTube. (2017). The Script - Hall of Fame ft. will.i.am. [online] Available at: https://www.youtube.com/watch?v=mk48xRzuNvA. Accessed 2 Apr. 2017, 3:09pm.

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TREND BOARD 3

TREND: SLOW futures

KEYWORD: Well Crafted

It shows the intricacy and the beauty of the Debariya Rabari embroidery.

References:

Photographed in Kutch.

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TREND BOARD 2.

TREND: SLOW futures.

KEYWORD: Forgotten Concepts.

It shows the concept of DIYA (oil lamps) and AGARBATTI (incense sticks) which now is a forgotten concept but should be re-inculcated in our daily lives as they have many spiritual as well as scientific advantages. 

References:

Photographed in Kutch in a Rabari family’s house.

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TREND BOARD 1.

TREND: SLOW futures.

KEYWORD: WELL CRAFTED.

It shows the beautiful and the intricate mirror work or lippan ka kaam done by the tribes in the Kutch region of Gujarat in their homes as there are no tubelights in their houses. So, when the sunlight enters their home, it gets reflected and then re-reflected in all the directions causing the house to lighten up.

For me, it is a very well thought off formula that could be used today, in modern architecture also.

I have made the white mirrors on the picture using brush tool on photoshop to give it a raw look.  

References:

Photographed in Kutch in a Rabari family’s house by Ayushi, Aanchal and Sonal.