Online Ad Agency

Steve Laurvick is an SEO marketing expert. His internet advertising company, AME LLC has a team of workers that use digital video & podcasting, email, social media and paid advertising to build a platform to elevate his clients products and services above the competition.

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Create Irresistable Offers Based on Customer Feedback

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on How to Create Irresistable Offers Based on Customer Feedback. For one thing, if you are charging the market rate, then you are charging, you’re letting your competitors set your prices for you. If you are running your prices past anybody else, you know, the other people – who else do we ask? We ask our customers. Well, our customers aren’t interested in our profits so if we ask them, you know, “What should we be charging for this, they’re going to give us the lowest price possible.”

And I talk about, we talk a lot about unique sales propositions and people had come to the realization that, “Yeah, I’ve got to have a USP about why my business is unique.” I actually talk about five different propositions that you can make, way beyond just the sales proposition. And you’ve got to look at every aspect of the offer that you’re making and tweak that to make it as appealing and as high value as possible.

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How to Use Adwords and Make Sure That You’re Making the Most From the Money You Spend

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on How to Use Adwords and Make Sure That You're Making the Most From the Money You Spend. Getting a click could be very difficult and very expensive. And again, that's because people weren't picking their keywords properly and doing the right research. And the thing that made it really expensive was people – what people were sending traffic to bad pages. Most companies are still doing it. They pay for traffic and they send them to a home page.

Well, the home page, you know, somebody will look around. And when somebody comes to your website, you got eight seconds before they decide to leave or not. So you got eight seconds to grab their attention. And about 50% of the traffic that you send is going to leave if there's nothing there to take, to grab their attention. Well, if you look at a typical home page, it's cluttered. It's vague. It has – there's nothing moving. It's static. So people go there and just go, “Ack. I can't be bothered to read through all this. I can see 40 different links on the menu. I'm out of here.” And so that immediately doubles the cost of your clicks.

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How to Keep up with Internet Marketing

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on how to keep up with internet marketing. A lot of – if you trace the history of the way the web had developed, you can actually spot where people have got stuck. There are still businesses that are stuck with a brochure website, you know.

They started their website back in the early 2000s and that was it. The next stage was as more competition came on, search engines suddenly became popular, and SEO and you've got people who are stuck in the world of I'll just cram every search term that I can into the front page of my website and hope Google loves me for it.

And nowadays, of course, what's actually happening is they're being punished by Google for that, and they can't understand why people have stopped coming to their website. So there are places that are stuck in that mindset still.

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Give your Business that Edge over Competitors

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Rob Cuesta on tips on how to give your business that edge over your competitors. People come to our website. They don't want to be bored by how wonderful your product is and how many widgets it's gotten, how much they'll get out of it. It's what's my problem and is this a solution to my problem?

So even doing making was a massive revolution for clients back then. And as more and more people came online, that became even more important because suddenly, they weren't the only show in town. And so that was what made them stand out for visitors of the website.

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How to Get your Name and Product Brand Out to People

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Sandi Masori on How to Get your Name and Product Brand Out to People. Okay, so first of all it’s not optional to have a website.  You must have a website.  Having a website does not mean that because you built it they would come.  But you must have a website as just a very minimum thing. 

And then, I would say that the next thing you should do, I mean besides obviously setting yourself up on social media, the next thing that you should do is sit down and plan your video strategy and plan maybe 20 videos at a time that you’re going to send out one a week. Ideally for sure sending to YouTube that ideally you can send them to multiple video sites. 

And you’re thinking like, “Oh my gosh, this is such a big commitment.”  You don’t have to do it over 20 weeks.  Take one day, film everything.  Chop it up and then schedule it to drip out one a week.  Now you don’t have to think about it for five months. 

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How to Effectively Use Keywords in Promoting Your Videos

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Sandi Masori on How to Effectively Use Keywords in Promoting Your Videos. I did my keyword research, went into Google Adwords and looked for the search phrases that people were using in relation to your product, I looked for the questions that people were asking.

I mean, if you look at my channel you’ll see my evolution as I’m really learning how to use the video marketing and how to do it right.  So you’ll see where I’m trying to hit a keyword and then where I go from just trying to hit a keyword to creating these titles which are question which what does the best because that’s how people search for things. 

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How to Protect and Improve Your Online Visibility

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Online Marketing Guy Steve Laurvick with consultant Sandi Masori on How to Protect and Improve Your Online Visibility. When I wanted to revamp my website and I noticed that I have fairly good rankings but I didn’t know why or how to protect them.  A lot more websites were coming into the space and online there was a lot more competition that it had been before. So I wanted to learn how to protect that and how to improve my online visibility and keep what I have. 

And so I took his course and took every product he’s put out since then and all of the certifications he’s offered because I found that his message of really bringing it down to your video marketing and your call to action and your list building.  Well, then I started learning about the proper way to do video marketing, answering questions, having a call to action, putting the website URL into the description field – those things. 

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Join the Tantra Conference and meet the Masters though oracularmarketing.com/sexuality

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Niki Faldemolaei invites you to join the Tantra Conference though oracularmarketing.com/sexuality. Basically the masters in this field, they don’t like to be called yogis because it’s  not about having a single guru that you follow.  It’s more people – sort of mixing and matching the temple arts which is basically Middle East, Far East even South American.  You’ve got spirituality, sexuality, Shamanism and all of these temple arts as we call them kind of morphed together.

The people that are most significant are people that come either from some kind of trauma or drama in their background. Sometimes it’s sexual abuse; other times it’s cultural abuse.  Sometimes it’s organized religion that’s been too restrictive and so people are looking for a way to kind of get normal and find some sort of balance in their life.  

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How to Advertise Through Facebook

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Niki Faldemolaei on advertising using Facebook. The common link literally has been Facebook.  You would think it would be internet or any kind of Google or Yahoo or anybody else.  No, Facebook seems to be the one.  So we rely on that but we also get those few people that don’t have a Facebook account. 

So, we do have a website presence and we do have email marketing campaign for people who just don’t do anything more than email.  We try to mix it up a little bit.  But we found that yes, definitely moving to online and definitely video based is getting the most attention.

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Using Video in Multicasting on All Available Platforms

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Niki Faldemolaei on Using Video in Multicasting on All Available Platforms. Video is the future. If you think about the billions of people, this isn’t just millions – this is billions of people moving to smartphones and tablets to consume content.  I mean it’s replacing cable TV and everything. 

Video really is an engagement tool.  It’s really personal.  It’s one way to get your personality out there and have people engage with just the depth of what you’re bringing to the table.  And so, the visual makes a huge difference so much more than audio. People or 55% of the population learns from visuals.  They don’t learn from auditory so much so this is key to our future. 

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Using Lead Capture, Auto Response & Sales Funnel to Build A Client List

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Niki Faldemolaei on Lead Capture, Auto Response & Sales Funnel to Build A Client List. Basically when you’re in a group of people or you’re at a networking event or you’re trying to expand the awareness of your products, the single most important item is to capture those names of those people who have expressed interest in your product.

So online marketing is one of the perfect tools because what you can do is you can gather the business cards or you can gather a text input or you can have people sign up online and capture all these information that goes into a database.  And then, what you can do is sign up for an auto response system which means just repeating emails from a single entry.  It allows you to take that person that you’ve entered into your system and put them into a system where they get to hear from you every week or every month or every holiday or whatever increment you chose to communicate to them.

Basically what you would do is you would set your auto response, your repetitive marketing emails so that they will give you choices.  So somebody hears from you and you’re maybe speaking at an event or something, you want to invite them, you have something where they can choose yes or no to join you.

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Learn the Essential Marketing Procedures for an Effective Advertising Campaign

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreessen on learning the essential marketing procedures for an effective advertising campaign. In my opinion, there’s a certain order that you want to go through if you want them get all done.  Number one, find out who your avatar is because if you don’t know who your market is then all of your advertising is going to be spent chasing after people you don’t want anyway. 

So now finding the right keywords is what we want.I’ve got all of those things that when you look at that avatar you can come up with all the keywords.  Then from that you can create articles.  You can create blog posts. You can write what we call 10x10.  You can talk about 10 frequently asked questions and 10 should ask questions.

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Using the Right Tools in Video Creation for Online Marketing & Advertising

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreessen as they discuss the Importance of Video in Online Marketing & Advertising. Video is very important in two aspects.  One is the search engines love video. They love video with good content.  They’ll promote your videos before your websites seems like nowadays.  It’s very hot market right now. 

YouTube and Google are the same. YouTube will do anything it can to help you promote your video and get it moving. If you can quickly capture the person’s attention, give them the message and the call to action, you’re going to do really well putting videos together. There’s really great tools that we use where you can put together not only videos but articles. You can drop them in to certain softwares and in any other certain companies.

But you don’t have to wait until the event to create it. You can actually create a whole year’s worth of content and drop it into the machine and set timers on it and you’re done for the year. Everything goes on automatic. 

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How to Use Facebook to Make More Money in Less Time

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreessen on tips on How to Use Facebook to Make More Money in Less Time. If you guys aren’t using Facebook for marketing, if you think it’s dead socially, you need to use it for marketing because there’s a lot of clients that are looking for what you have. The best way to do is you create a Facebook page that’s your personal page. 

Then, you can also create a business page for your business.  You can also create a business page for a client and you don’t have to use their Facebook page.  I probably have eight Facebook client pages tied into my Facebook and you just log into that one and then you work that page.  But the whole idea behind it is you’re adding content.  You’re adding pictures.  You’re adding information about the product.   

Then you can also create an ad or you can create a video and put that on your Facebook page for your business.  And then you can market just that post or you can market just that video. But it conforms to the Facebook code or marketing as far as ads where you can only have up 20% of the ads show text.  The rest of it has to be a picture.  

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How to be a Number One Bestseller & Learn about Crowd Grabber

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreessen on tips on how to be a number one bestseller. By being a bestseller and driving this book higher on the results, but just by having a book you are instantly elevated in status. 

There’s no question about that.  You could have the books published and sent to your event ahead of time and hand them out to people. You can have them in the back for sale or you can have hand them out.  You can create your one sheet that talks about your, your CSV and a book and send it out to the places you want to do speaking gigs.  But there’s a way to help push your book up through the categories to get it to number one bestseller so you can do a screen capture and that and you can put your medallion on that was in number one bestseller. 

Crowd grabber is a new type of technology that’s out there.  It’s been around in pieces but this kind of put it all together.  So if you can imagine that I’m doing a talk right now and before I start of halfway through my talk or even at the end there’s a slide that I put up behind me.  It’s got a QR code; it’s got a text ‘pain-free’ to local number.  And I tell people, “If you want to get a copy of my book for free or if you want to know more about what I’m talking about,” as far as the pdf or bullet points or, “If you want to get a free exercise video,” or something like that, “Just opt-in with the information behind me.” 

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Using Book Casting to Promote your Book in Amazon

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreessen as they discuss promoting your book through book casting in Amazon. You basically self-publish your own book and get it out on Amazon. It will start ranking. People can buy it. If you do sell a book on Amazon though, one of the issues are being able to grab the name and email of the person buying the book.

Amazon doesn’t really send information. You can create a landing page that promotes your book. People can go through your landing page and you can give them some sort of a freemium or a free premium by giving you their information. Then, send them to the Amazon page where they can buy the book. You can set the price of the book to be whatever you want it to be.

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How to Find out what People are Searching for & the Keyword Phrases that Match your Product

http://channelmarketingagency.com Online Marketing Guy Steve Laurvick with consultant Dr. Jerry Dreeson on tips on How to Find out what People are Searching for & the Keyword Phrases that Match your Product. What we’re looking for is Google actually add its own suggestions as you’re typing. You can actually create a blog site or a video on your product and it can be about you and your practice or product. 

In fact, if we look where it says ‘about’ at the very top there, it tells us how many actual websites there are for your search. Let’s say we’re going to do your dentist and you’re living in San Francisco.  So just type in the word ‘San Francisco’.  But if you really want to drill down and find out if you drop for example a video on here, go ahead and type in the word ‘all in title’ to the left of ‘San Francisco dentistry’. 

This is a little trick that we use to find out exactly how many websites there are that are using this phrase.  And you just click on the ‘search’ button it will pop back up again.  Usually it’s a lot less than what you see on the original ones.