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themakeupbrush

Robert Wun Fall 2026 Couture

zelos-wilders

Pikachu

Very true

2026 is the roughest year my small clothing store has had… maybe ever.

i don’t want to go into the nitty gritty of it all or try to dissect all the many things that have gone wrong because i’ve already done that and no amount of missteps that i’ve personally made rival the Big Reason We All Know: i’m an indie artist and designer that is dedicated to creating size inclusive, ethically made clothing in a world that seems determined to make that impossible for someone who is not already independently wealthy.

i haven’t talked about this publicly until now, but this year devin and i had to take substantial pay cuts just to keep the business running. we even skipped a few paychecks and seriously cut into our savings to make sure the business survived, and it’s still a struggle.

money is tight for everyone (me included) and the online attention economy is the worst it’s ever been—and for a small business that relies almost entirely on internet word-of-mouth to makes sales and pay the bills, that is a disastrous combination.

i’ve honestly reached a point where i feel bad even trying to post about my store because of how bad things are. it feels wrong to try to sell non-essential items in a world that is so hard. even if i love and believe in them. even if i know they are a net positive in the world.

everyone deserves clothing that makes them look and feel good, and that was made to last by people who were properly compensated to make it, regardless of their size. that is my core ethos running this store, and that’s what keeps me going. because i love and believe in what i do, even when it’s a struggle.

it feels silly, sometimes, to have so many big feelings about clothing—but i guess it’s normal to care about something that has made up the majority of your life for an entire decade.

i don’t really know where i’m going with this. a more astute sales person would probably include some photos of their wares at the end with a call to action and a link to their store, but right now even thinking about doing that here makes me feel gross.

i guess during a time when i feel so pressured to Get Over My Feelings and be a salesperson i want at least one moment that is just for my feelings.

mayakern

it’s 11pm on a friday night and i don’t have the words or the spoons to express eloquently how meaningful all of your kind and thoughtful words have been

so for now i will just say: thank you 🧡