Client: UECOF Brief: Turn product positioning from Medical category to candy category
objective: To make our product become more than just a functional benefit , we turn it into every caring candy that include both functional benefit and emotional benefit that can help you to obtain a healthy voice and also increases you confidence in every single day.
Concept: UECOF āļāļļāļĄāļāļāļĄāļąāđāļāđāļāļāļđāļāļāļ°āđāļĢāļāđāļāđāļēāļāļąāļ idea: we want the Brand to become a voice expertise , so we create online video tutorials in order to give a good advice on how to use voice in a proper way.














