I am not a big heavy metal fan. Okay, I had my share of Suicidal Tendencies and Biohazard when I was younger but I guess that’s more on the hardcore side of the metal spectrum. However, I have always been fascinated by the Norwegian musical subculture called black metal.
Black metal started as a bizarre mix of corpse paint make-up, extreme heavy metal music and pentagrams, and ended up in a complete rejection of mainstream society. Which was beautifully photographed by Peter Beste and gets my attention whenever I stumble upon something interesting late at night.
Once Upon A Time in Norway
Recently I stumbled upon the documentary ‘Once Upon A Time In Norway - The History Of Mayhem’.
Now for those of you who don’t know, Mayhem is one of the better known and darker acts in the so-called second wave of black metal. Heavy stuff, for several reasons.
Now what do you do after watching a documentary about a band? Listen to their music on Spotify. The reason why I use Spotify and not Youtube for example, is the lack of noise Spotify usually has. On YouTube I’ll have to find my way through amateur guitarists that are playing Mayhem riffs, fans that upload music including their own cover art and ads you have to skip. Spotify is just less hassle.
So I searched for Mayhem on Spotify, expecting to hear some doom metal. But when the most popular track by Mayhem, according to Spotify, was called “Whoops!” I started to get suspicious. Based on what I just saw in the documentary Whoops! did not make much sense. Turns out there is a rapper called Mayhem who ended up in the wrong list.
The Devil Is In The Detail
Question is, can you blame Spotify for small mistakes like this? And is it a problem anyway? Well, yes and yes.
It’s not easy to keep track of all the things that are going on in the world of music, artists and their releases, with thousands of releases every day. And in addition to that, bands have different names in different countries, artists have nicknames and/or aliases and listeners generate their own content by uploading their personal stuff to Spotify - or whatever platform - with sometimes completely messed up metadata.
But, if you really want to make the difference, if you really want to be the first choice for listeners in order to listen to the right stuff, discover new music and be a trustworthy platform, the devil is in the detail.
In the end, your platform is delivering the building blocks for the city of rock ‘n’ roll.
message on the Spotify homepage
Six Degrees of Black Sabbath
Last week The Echo Nest announced they will be joining Spotify.
The Echo Nest is a music intelligence company that has build an open API that people can use to create music discovery apps.
By joining the club The Echo Nest will hopefully use their understanding of music to give Spotify listeners the best possible personalized music listening experience. And give me the real Mayhem when I need it.
The Echo Nest knows that, in order to create brilliant things like Six Degrees Of Black Sabbath - and please try it if haven’t yet, it’s absolutely fan-tas-tic -, your fundamental information about all the music has to be right. Nothing else matters.
I really hope these brilliant minds can contribute to the development of an even better Spotify.