Are You Targeting the right People?
The article I was reading really hit home to me about who we are marketing to. Should we be trying to sell our relatives, our neighbors? Maybe. So the questions should include what are you trying to sell. If you are using the product you can talk about how it is helping you. Maybe a neighbor has some illness this would be good for or a relative. So I'd say Yes show it to your friends ONLY if you are using it and can talk about the benefits. In that case, you are not selling the business, you are sharing the products and helping them get the products for a great price. When they like it you can show them the business. But to try and sell the Business to your relatives and Neighbors might be a mistake.
Not Targeting the Right People
This is one area network marketing companies do their reps wrong. Nearly all the companies I’ve come across stress that newbies make a list of 100 people they know, and pitch them the product and/or business. Or they suggest targeting everyone standing within 3 feet of you.
The problem with this is that it can waste time and create discouragement faster than doing traditional business building tasks. Not everyone is a prospect. If you were to start a business from scratch, you might let your friends and family know what you’re doing, but if you’re a smart business person, you’re going to identify your target market and pitch them.
I’ve talked to many successful network marketers, and some have recruited friends and family, but the majority of their business is from people they didn’t know when they started. Further, many of the friends and family didn’t join until they saw the network marketer’s success. Instead of worrying about the list of 100 or striking up a conversation for the purpose of selling to the guy standing behind you in the grocery checkout, I suggest you determine who wants what you’ve got and market to them. It’s easier, less time consuming, and less likely to alienate friends and family.
(my 2 cents worth) So if you are selling the business lets all think about where we need to be marketing this? We need to find people looking for something to supplement their income, but now someone who needs to make a living instantly. We need to find people who already have experience in the network marketing business, ( they will see the real value of having a better business, a better product, and better support). Maybe classifieds, blogs, job sites, network marketing sites etc.
That is why Facebook is a great place to start, Newspaper ads, Local bulletin boards, social events where you can meet other business people, job sites, Don't forget the postcards.
Oh and by the way, did you listen to the latest conference call, are you making it a point to listen every week. (Eat The Frog).
ellievsbear
blakekathryn
theartofmadeline
dededos
andulkaphoto